Smart Search is Opti-X's AI-powered search engine designed to help find the content they are looking for as fast as possible. Opti-X delivers a lightning fast personalized search experience for your customers across all your websites and apps. Here are Smart Search's key capabilities:
- Error Resilience: Real-time autocorrection and AI-based product taxonomy ensure accurate results, even with spelling errors or incomplete inputs.
- Personalized search results: Advanced machine learning models adapt search results to individual preferences, behavior, and previous search history - enhancing relevance.
- Speech-to-text: capability that makes searching convenient on mobile devices or when you're on the move.
Smart Search can be integrated in two ways:
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API Integration:
Utilize our API to directly integrate Smart Search functionality into your platform, allowing for customized implementations.
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Search Widget:
Embed our pre-built search widget, which includes built-in support for speech-to-text capabilities, enabling users to perform voice-based searches seamlessly.
Refer to the Integration Guides for detailed setup instructions and additional resources.
Want to explore Smart Search? Contact your Customer Success Manager (CSM) to learn how Opti-X can enhance your Optimove toolkit.
Use Cases Overview:
Smart Search Use Cases Across Verticals
Popular Searches: Helps identify trends in user searches and brings them to the forefront in search results to make them easier to find. It helps focus on high-demand content, improving engagement and user satisfaction by making popular items or topics easily accessible.
Reference Files: : Provides the ability to seed or hard-code search terms to pre-emptively guide user behaviour. Reduces ambiguity in search by aligning user inputs with curated datasets, ensuring relevant and accurate results.
Additional Documents: Allows linking external resources like manuals or FAQs to enhance the context of search results. Expands the search's functionality by delivering comprehensive information alongside results, enhancing the user experience.
Gaming Vertical
Synonym Mapping: Matches similar terms (like "bacbao" and "bac bao") to fix inconsistencies in user input. This makes searches more accurate and easier for users.
Search Recommendations: Suggests related options that are similar to the content you were searching for, helping users discover more content without repeating their initial search. This helps users explore more of the content you have to offer which they are likely to be interested in keeping users more engaged.
Tag-Based Filtering: Allows users to refine their searches using tags alongside search queries. This makes it easy to use filters or buttons on the interface for a more precise and user-friendly search experience.
Region-Based Filtering: Customizes search results and popular suggestions based on the user's country. This ensures users see content that’s relevant to their location for a more personalized experience.
Sports Vertical
Event and Entity Aliases: Differentiates between terms with multiple meanings (e.g., "Liverpool" in the English Premier League vs. Uruguay). Ensures users find exactly what they need, even in tricky or confusing cases.
Price-Based Filtering: Lets users filter search results by price to match their budget. Makes it easy to find relevant options quickly and adds a personal touch to the search.
Time-Based Filtering: Allows users to narrow down searches by event times. Helps them find what’s happening at the right time, making searches more precise and useful.