The In-Play Event Alerts feature empowers you to create targeted campaigns that tap into the excitement of live events. By delivering real-time recommendations for customers who have placed pre-match bets, this tool helps you boost engagement and drive conversion rates when the action is live.

Functionality

The In-Play Event Alerts tool monitors live events and delivers timely recommendations based on customer betting history. This ensures that your campaigns feature the most engaging live betting opportunities.

Live Monitoring: Detects events that have recently gone live within a specified time window (min_minutes to max_minutes).
Targeted Alerts: Identifies customers who placed pre-match bets on these events in the previous day.
Optimized Recommendations: Analyzes current live betting options and selects the best market based on customer preferences.

How it Works

Monitor Live Events: The system continuously checks for events that have just started.
Identify Qualified Customers: It then finds customers who placed pre-match bets on these events in the past day.
Evaluate Live Betting Options: The tool reviews current odds and available live betting options.
Recommend the Best Option: It recommends a live bet by selecting the optimal market using criteria such as market popularity and the lowest decimal price.

Visualizing the Process

Configurable Parameters & Terminology

Understanding these settings can help align your campaign strategies with the tool’s recommendations:

Min Start Time: The minimum time after the event starts before an alert is triggered.
Max Start Time: The maximum time window after the event starts for an alert to be considered.
Activity Window: The period used to analyze past pre-match betting patterns.

These parameters are fully configurable, allowing you to fine-tune when alerts are sent and ensure they are delivered at the most impactful moments.

Outputs & Data Points

When a live alert is generated, the system delivers the following key outputs to inform your campaigns:

eventkey: Unique reference for the betting event.
event_name: The title of the event.
event_date_time: When the event is scheduled to start.
market_name: Market name of the recommended betting market.
market_key: Unique identifier for the betting market.
category_name: The sports category of the event.
selection_name: Recommended betting option name.
selection_key: Unique identifier for the betting option.
decprice: The odds for the recommended selection.
userid: Identifier for targeting the recommendation.

Data Integration Requirements

For seamless operation, the In-Play Event Alerts feature integrates with the following data sources:

Bet Place Events (Mandatory): Includes customer details such as user ID, event specifics, category and market information, event date and time, as well as additional flags like bir_flag and bet_action.
Inventory (Mandatory): Provides essential identifiers including event name, market name, selection name, selectionkey, and decprice for live betting options.