Functionality

• Identifies active users based on their gaming activity.
• Recommends popular, favorite, and recommended games tailored to users.
• Uses a data-driven approach to ensure relevant and engaging recommendations.

How it Works

1. Identify Audience:
   • Select users who have played a minimum number of unique games in the past n_days_lookback days.
   • Exclude users who have already played today to focus on engagement opportunities.
2. Determine Game Recommendations:
   • Identify the most popular games played in the recent period.
   • Extract favorite games based on user activity.
   • Suggest recommended games based on historical user preferences.
3. Personalized Recommendations: Each user receives a recommendation for a mix of popular, favorite, and recommended games, including game codes, names, and images for personalized messaging.

Configurable Parameters & Terminology

• Activity Window: Number of days to analyze for gaming activity.
• Min Games Played: Minimum number of unique games played to qualify as an active user.
• Game Category: Filter for game categories to recommend.
• Include New Players: Option to include recently joined users.

Outputs & Data Points

• userid: identifier of the recipient
• recommended_game_code: game identifier
• recommended_game_name: name of recommended game
• recommended_game_imageurl: recommended game’s image URL
• favorite_game_code: game identifier
• favorite_game_name: name of favorite game
• favorite_game_imageurl: favorite game’s image URL
• popular_game_code: game identifier
• popular_game_name: name of popular game
• popular_game_imageurl: popular game’s image URL

Data Integration Requirements

For proper operation, this feature integrates with the following data sources:

• GAME_PLAY events (Mandatory): Key fields: userid, game_code (event_info_1), game_name, imageurl, event_datetime.
• REGISTRATION events (Mandatory): Key fields: userid, event_datetime.
• Inventory (Mandatory): Key fields: game_name, gamecode, imageurl.
• Reference File (Mandatory): Key fields: game_name, gamecode, game_category.