No more manual exports or repeated API calls. Teams can access live customer profiles, behaviors, and predictive insights directly from their BI and Data visualization tools.

What is Optimove Data Share?

Optimove Data Share is a secure, enterprise-grade repository that provides access to unified, cleansed, and enriched datasets. These include historical data, customer 360, campaign engagement, and predictive values such as churn risk and future value, all in one centralized environment.

Delivered through Snowflake, data share offers the performance, flexibility, and security needed for enterprise-scale collaboration. Beyond marketing, Data Share supports BI, product, analytics, and engineering teams by giving everyone access to the same reliable customer view.

How It Works

Optimove Data Share are built on Snowflake and provide two options:

• Secure Share
  For Snowflake users, Optimove delivers data directly into your organization’s Snowflake instance, enabling seamless integration with full control.
• Reader Account
  For those not using Snowflake, Optimove provides a dedicated Reader Account with direct access to query the data in place.

Both options remove the need for manual data transfers and ensure your teams continuously work with optimized, rich customer data.

Learn more

Why It Matters

• Keeps marketing, product, and BI teams aligned with consistent, optimized customer data
• Give analysts access to Optimove insights directly within their existing BI tools for real-time analysis and smarter actions
• Streamlines workflows by removing manual steps and data duplication
• Improve collaboration and reduce data duplication across departments

Powering Smarter Collaboration Across Teams

Optimove Data Share fuel effective cross-team work by giving everyone access to the same high-quality data:

• Marketing gets insights for future campaign creation and prioritization.
• BI and Analytics teams build dashboards and surface insights from Optimove’s data.
• Product teams can gain clear insights into the full customer journey across marketing touchpoints.
• Data and Engineering teams simplify data pipelines and reduce manual handoffs.

With a shared source of truth, teams move faster, stay aligned, and deliver more impactful customer experiences.

Key Use Cases

1. Create a Complete Single Customer View

Access everything you know about a customer in one place, from purchase history and engagement metrics to churn risk and channel preferences.

Use the following views to achieve this:

• Customer 360 View: See the full profile across behaviors, campaign activity, and transactions. 
  See how to implement →
• Predictive Values View: Use churn scores, reactivation likelihood, and future value to power smarter decisions
  See how to implement →

2. Validate Campaign Performance with Confidence

Align your reporting by identifying which customers were held out of campaigns and accurately measuring uplift.

One effective way to do this is by using:

• Customers in Control Groups: Understand impact by comparing targeted vs. non-targeted audiences 
  See how to implement →

3. Track Frequency and Improve Orchestration

Ensure your customers receive the correct number of touchpoints by tracking who was contacted recently.

To support this, you can use:

• Targeted Yesterday: Coordinate follow-ups and reduce over-messaging by referencing daily targeting history
  See how to implement →

Unlock Smarter Insights

Optimove Data Share offer a fast, secure way to centralize customer intelligence. From reporting to personalization, teams can rely on one consistent and always current data source. Built on Snowflake, it is designed for speed, scale, and long-term impact.

Want to get started?
Explore setup documentation or contact your CSM to activate Data Share for your team.