OptiMail+ is an enhancement to Optimove’s native Email Service Provider designed to deliver personalized and dynamic content, powered by real-time, universal triggers. It’s the ultimate toolkit for marketers to transform static emails into dynamic experiences, revitalizing your email messages.
This article provides an overview of the core components of OptiMail+ and how they empower you to create next-generation email campaigns that captivate and convert.
OptiMail
As the foundation of the suite, OptiMail is Optimove's native Email Service Provider (ESP). It integrates directly with your unified customer data, allowing you to build and send campaigns based on rich insights, predictive analytics, and precise customer segmentation. This is the engine that powers your core email communications.
Dynamic Widgets
OptiMail+ elevates your emails with dynamic widgets that boost engagement and drive action. Embed a live countdown timer to create urgency, a personalized coupon code to increase conversions, or an interactive map to guide customers to their nearest location.
Personalized Product Recommendations
Powered by AI, OptiMail+ delivers real-time, personalized product recommendations shaped by each customer’s unique interests. With more than 20 out-of-the-box AI models guaranteed to drive engagement and revenue, every piece of content is tailored to resonate with the individual, ensuring the right content reaches the right person.
Real-time Campaigns
Deliver real-time campaigns triggered by universal events, such as a customer’s favorite item coming back in stock, a price drop, or low inventory. Automatically notify customers the moment it happens, keeping them engaged and connected with your brand through timely, relevant interactions.