Personalize Insights helps you see how your Personalize activity is performing and the value it is driving, all in one place. Until now, building a consistent picture of recommendation performance meant stitching numbers together by hand or waiting on a one-off report, and taking the methodology behind them on trust. Personalize Insights solves this by bringing a single, consistent view into the product, refreshed daily, with the methodology behind every number openly documented.
What is Personalize Insights?
Personalize Insights is Optimove's built-in reporting dashboard for Personalize, part of Optimove Personalize (formerly Opti-X). Instead of assembling recommendation performance by hand, you can:
- See your brand's total revenue for the selected period, as context for your Personalize activity.
- Track the recommendation journey, from customers reached through recommendations delivered to recommended games opened.
- Rank your best-performing recommended games by reach, recommendations, and opens.
- Filter every figure by brand, date range, and placement.
- Check what each number counts and how it is calculated, through tooltips and this documentation.
The outcome: a daily, self-serve view of Personalize performance that you and your data team can both trust.
Current Capability: V1
Personalize Insights is built around three questions. Those questions stay the same as the product grows, and each release answers them in more depth. Here is how V1 answers them today, one per section of the dashboard.
- Where it works: Personalize Insights appears under the Dashboard option on the left navigation bar.
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How it works:
- Is Personalize driving revenue? The Revenue Impact banner shows your brand's total revenue for the period, as context for everything below it.
- Is it active and working? The Funnel shows the recommendation journey: how many customers you reached, how many recommendations were delivered, and how many recommended games were opened.
- What is driving the most engagement? The Top Games table ranks your best-performing recommended games by reach, recommendations, and opens.
- Data freshness: the underlying data refreshes daily.
- What you get: a consistent daily view of Personalize performance, per brand and placement, over any date range you choose, with a short explanation behind every number.
How is Personalize Insights being built? We are taking an iterative approach, and doing it in the open. V1 lays an honest foundation: it shows what Personalize is doing, and your revenue in context, without over-claiming credit it cannot yet prove. Later versions add controlled measurement, comparing customers who receive personalized recommendations against a held-back Control Group, so the question "how much did Personalize actually add?" can be answered with confidence rather than assumption.
What is coming next? Each release deepens the same three questions. Planned next:
- Is it better than no personalization? Conversion metrics and a Test vs Control Group comparison.
- How much revenue is it driving? Revenue uplift, measured against a Control Group.
- Deeper breakdowns: Trends over time and placement-level detail.
These are planned directions rather than fixed commitments, and this article is updated as each one ships.
Viewing Results in Personalize Insights
Results are visible directly in the dashboard:
- Open Personalize Insights from the dashboard option on the left navigation bar
- Select your brand, date range, and placement using the filters.
- Review the Revenue Impact banner for your brand's total revenue in the selected period.
- Review the Funnel to see customers reached, recommendations delivered, and recommended games opened.
- Review the Top Games table to see which recommended games are driving the most engagement.
- Hover any figure to see a short explanation of what it counts.
Want the Detail?
For full metric definitions, worked calculations, data sources, and known limitations, everything you or your data team need to check the numbers yourselves, see Personalize Insights: Metrics & Methodology.