Originally published: September 14, 2021
Apple’s announcement in early June, 2021 about their email privacy update expected as part of iOS 15, will have a significant effect on how marketers measure the impact of their email marketing, as well as how they create customer segments and journeys.
We have done extensive research on the matter, and ultimately think these updates are not all negative, but rather they will push marketers to evolve and improve their personalization efforts, build a stronger relationship with their customers and increase their lifetime value.
This webinar covers some of the pressing questions marketers have about the update, as well as some steps marketers can take today, to prepare for iOS 15.