Please note:
To unlock this capability, you will need to have added SMS to your Optimove package. If you can’t see this feature in your Optimove instance, contact your CSM to find out more.
When creating and orchestrating your SMS campaigns, there are some guidelines you need to follow to ensure your campaigns run smoothly and keep your send rate as high as possible.
Phone number formats are one of the most important aspects to be aware of when handling your customer data as part of the ETL process. Incorrect number formats will result in campaigns not running, and your customers being left out of key Target Groups.
Customer Phone Number Formats
For more information on phone number formats and best practices, please review the documentation from your SMS Partner, which can be found here.