The Widget Library is a dedicated space in the Opti-X UI where you can see all of the available Opti-X widgets, and very quickly and easily browse, configure, and embed them into your front-end.

There are widgets available for Banners, Search, Voice to Search, and also for vendors. For example, if you are a sports betting brand using Kambi, we have OOTB widgets available, and for eCommerce brands, we have Shopify widgets. The list of widgets available will grow as we add more vendors and our feature set.

Below, we’ve provided a description of each of the available widgets. If you’ve got any questions about widgets, or how to add them to your front-end, please reach out to your CSM.

Banner

Banners are dynamic images created based on the placement you choose. 

You can design them to incorporate data from the placement, ensuring a personalized experience. These images are rendered in real-time, updating as the content is viewed. 

Once you've designed a banner, the system creates an image URL that is linked to the configuration and recommendation behind the scenes. This URL can be effortlessly integrated into your email templates, website, ad campaigns, or any other channel you require. 

We offer two banner design options: a visual drag-and-drop editor and an HTML editor. The visual drag-and-drop editor is user-friendly, while the HTML editor requires knowledge of HTML and CSS. 

Use Cases: 

1. Product Recommendations: Display product recommendations based on user history, increasing the likelihood of conversions. 
2. Cross-Channel Branding: Ensure consistent branding and messaging across email marketing, websites, and other channels by using banners as a visual anchor. 
3. Consistent Messaging: Banners allow you to control and deliver a consistent communication strategy across different channels. 

HTML Banner

Banners are dynamic images created based on the placement you choose. 

You can design them to incorporate data from the placement, ensuring a personalized experience. These images are rendered in real-time, updating as the content is viewed. 

Once you've designed a banner, the system creates an image URL that is linked to the configuration and recommendation behind the scenes. This URL can be effortlessly integrated into your email templates, website, or any other channel you require. 

We offer two banner design options: a visual drag-and-drop editor and an HTML editor. The visual drag-and-drop editor is user-friendly, while the HTML editor requires knowledge of HTML and CSS. 

Use Cases: 

1. Product Recommendations: Display product recommendations based on user history, increasing the likelihood of conversions. 
2. Cross-Channel Branding: Ensure consistent branding and messaging across email marketing, websites, and other channels by using banners as a visual anchor. 
3. Consistent Messaging: Banners allow you to control and deliver a consistent communication strategy across different channels. 

Search

The Search widget is designed to supercharge your search engine capabilities. By harnessing technologies like AI for autocorrection and incorporating search recommendations, it enhances the user experience. 

Furthermore, our search widget is driven by your inventory and can be personalized. For instance, if you're accessing it from the United States, 'football tomorrow' might mean something different than if you're based elsewhere. 

Our search widget can be deployed in various ways. First, you can seamlessly implement our widget into your interface. Alternatively, you can use our Search API integration and apply your own front end.  

Use cases: 

1. Provide personalized search experiences: Surface results for each customer that are personalized based on their previous searches, preferences and other site behaviours. 
2. Surface sponsored or promoted content: Among the search results, show customers promoted content as well, with customizable business rules.  
3. Leverage AI-Powered Self-Learning Technology: Ensure that your users never encounter empty search results due to typos or irrelevant queries. 

Voice to Search

Voice to Search is an add-on to our search widget. The search capabilities remain the same, but now your users can speak into their devices to retrieve search results. This feature is particularly useful for mobile users and supports multiple languages. 

Use cases: 

1. Improved User Experience: Users can speak their queries instead of typing, making it easier and faster to find information or products which leads to user satisfaction and higher engagement.  
2. Accessibility and Inclusivity: It benefits individuals with disabilities or those who have difficulty using traditional keyboards or touchscreens. Also beneficial for mobile users. 

JSON Widget

The JSON widget provides more advanced capabilities for embedding personalized text on your platform, tailor-made for each site. It is a data widget that works with the placement you choose. When we provide recommendations to end-users, they come with a lot of data, but the data is not presented in a user-friendly way in API response. The JSON widget helps you organize this data, allowing you to make API calls and display the populated data on your front end. 

For example, let's say there's an ongoing match with various possible outcomes in the recommendation response. You can create templates and rules for these outcomes, such as the match score or the player who scores the first goal. 

For instance: 
{homeTeam} wins 1-0 in the first half. 
Score after 2 games: 3-1 for {awayTeam}. 

Setting up the JSON Widget depends on your specific data and may require assistance from your engineering team. You can find more details in the Opti-X Integration Guide. Feel free to reach out to your CSM to have our tech team guide you through the setup process. 

Vendor Widgets

Recommended Products Shopify (for E-commerce) 

Setting up the Recommended Product Widget is straightforward, but it requires coordination with your Customer Success Manager and Opti-X engineering team. Currently, we offer this widget for Shopify customers. If you use other vendors, please inform your CSM so that we can tailor the setup to your specific needs. 

Top Stats Kambi Widget (for Sports Betting) 

The Top Stats Widget is a valuable out-of-the-box feature designed to enhance your sports betting platform. This widget showcases the most popular bets among other users, providing valuable insights and increasing user engagement. 

Setting up the Top Stats Widget is straightforward, but it requires coordination with your Customer Success Manager and Opti-X engineering team. Currently, we offer Kambi widgets out of the box. If you use vendors other than Kambi, please inform your CSM so that we can tailor the setup to your specific needs. 

Use Cases: 

1. Betting Insights: Users can quickly access insights into popular betting choices, helping them make more informed betting decisions. 
2. User Retention: By keeping users engaged and informed, the Top Stats Widget can contribute to higher user retention rates. 

Recommended Bets Kambi Widget (for Sports Betting) 

Recommended Bets Widget is a valuable out-of-the-box feature designed to enhance your sports betting platform. This widget showcases the most popular bets among other users, providing valuable insights and increasing user engagement. 

Setting up the Recommended Bets Widget is straightforward, but it requires coordination with your Customer Success Manager and Opti-X engineering team. Currently, we offer Kambi widgets out of the box. If you use vendors other than Kambi, please inform your CSM so that we can tailor the setup to your specific needs. 

Use cases  

1. Enhanced Betting Decision-Making: Users can make more informed betting decisions by considering the recommended bets, which are curated based on their activity. This can lead to a higher satisfaction level among bettors. 
2. Cross-Promotion: The widget can be used to promote specific events, markets, or betting options that align with a user's history. It's an effective way to cross-promote different areas of your sports betting platform. 
3. Increased Conversion Rates: Personalized recommendations can lead to a higher conversion rate as users are more likely to place bets on selections that are tailored to their preferences and previous betting behavior. 

Betslip Kambi Widget (for Sports Betting) 

Betslip Widget is a valuable out-of-the-box feature designed to enhance your sports betting platform. This widget showcases the most popular bets among other users, providing valuable insights and increasing user engagement. 

Setting up the Betslip Widget is straightforward, but it requires coordination with your Customer Success Manager and Opti-X engineering team. Currently, we offer Kambi widgets out of the box. If you use vendors other than Kambi, please inform your CSM so that we can tailor the setup to your specific needs. 

Use cases:  

1. Streamlined Betting: The widget simplifies the betting process by automatically suggesting bets that complement the selections already added to a user's bet slip. This saves users time and effort in searching for additional bets. 
2. Cross-Selling Opportunities: The widget can be used to cross-sell related bets or events to users. For example, if a user adds a bet on a football match, the widget may suggest related bets such as the total number of goals or the first goalscorer. 
3. Increased Bet Placement: By providing relevant and complementary betting options on the bet slip, the widget encourages users to add more bets to their slip and place multiple bets in a single session.