Delivering the right message to the right customer is a key goal for every marketer.
But when your executing hundreds of campaigns a week, deciding which campaign a customer should receive is a complex task.
This is where the AI Journey Decisioning Agent (formerly Self-Optimizing Journeys) comes into play. OptiGenie is able to determine the best campaign to every customer based on historical customer data, prior campaign responses, and predicted customer behavior to ultimately orchestrate customer-led journeys that maximize customer lifetime value.
Content Intelligence in Journey Decisioning
In addition to evaluating historical campaign performance and predicting customer outcomes, Auto Priority also considers campaign content tags and customer characteristics when selecting which campaign each customer receives. The AI evaluates content tags like promotion type, messaging tone, and communication channel, matching them to each customer's individual content preferences and profile.
This means Auto Priority learns patterns like "Customer A responds better to casual-toned emails about free bets" or "Customer B prefers urgent SMS messages with deposit bonuses." For new campaigns, the AI can immediately evaluate them based on their content tags and how well they match each customer's profile, rather than waiting to collect performance data. This adds an additional layer of personalization, especially valuable for newly created campaigns.
Read the following articles to learn more: