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Introduction to the Multi-Channel Preference Center

Blair Matheson
  • Updated

The Multi-Channel Preference Center is an exciting new addition to the Optimove platform. Designed as a significant upgrade to the previous email-only version, this innovative feature empowers clients to offer their customers greater control over their communication preferences across multiple channels. This is a game-changer for marketers seeking to improve customer experience and engagement.

Why the Multi-Channel Preference Center Matters

The new preference center enables customers to fine-tune their preferences by both topic and channel. Instead of opting out of all communications, they can choose exactly what content they want to receive and on which devices. Here are just a few reasons why this matters:

  • Enhanced User Experience: Customers are no longer inundated with irrelevant content, improving satisfaction and loyalty.

  • Improved Marketing Performance: Tailored communications drive higher engagement rates and conversions.

  • Streamlined Consent Management: Marketers can now manage a single source of truth for all consent and preferences directly within Optimove, without relying on SendGrid or external platforms.

How It Works: An Example

Imagine Tom, an avid Formula 1 fan and a subscriber to Now TV Sports. Previously, Tom received a mix of irrelevant football emails alongside his Formula 1 updates, frustrating him and reducing his engagement. With the Multi-Channel Preference Center, Tom can now opt-in to receive only Formula 1-related updates across his preferred channels, significantly improving his experience and interaction with Now TV’s campaigns.

Key Benefits for Clients

This new feature offers a host of advantages for marketers and their organizations:

  • Reduced Opt-Out Rates: Retain customers by allowing them to customize their preferences rather than unsubscribing entirely.

  • Granular Targeting: Assign templates to specific topics for more precise campaign delivery. Ensure the right audience receives the most relevant content.

  • Regulatory Compliance Made Easy: Prove customer consent for marketing communications. For example, gaming companies can easily demonstrate compliance with upcoming UK Gambling Commission regulations for promoting specific products.

Supported Channels

The Multi-Channel Preference Center supports the following communication channels:

  • Email
  • SMS
  • Push Notifications
  • Web Push Notifications
  • In-App Notifications

Marketers can provide a seamless and personalized customer journey by unifying communication preferences across these channels.

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