Content Decisioning lets you define content variations, launch your campaign, and let the system automatically shift traffic toward your best-performing content.

What is AI Content Decisioning Agent?

AI Content Decisioning Agent is one of Optimove's AI agents, built for automating content optimization at scale. You can:

• Define up to 4 content variants for each instance of a variation tag across a marketing template
• Let the system automatically distribute traffic and learn from real engagement
• See a per-variant performance breakdown directly in Mission Control 

Supported Channels

AI Content Decisioning Agent is available across the following channels:

How the Optimization Works

• Send 1 — Equal distribution. Traffic splits evenly. With 3 variants, each gets ~33%.
• Send 2+ — Weighted optimization. The system tracks engagement per variant and concentrates traffic toward what's performing. A strong variant might receive 60%+ of traffic while underperformers drop to single digits.
• Continuous learning. How optimization accumulates depends on your campaign type — recurring campaigns compound send-over-send, triggered flows accumulate across fires, and intraday campaigns optimize in 15-minute batches within the same send window.
• What it measures. Optimization is based on total engagement for the channel: opens and clicks for email; tracked link clicks for SMS; opens for push.

All variants remain active throughout the campaign, but "active" doesn't mean equal. The system maintains a thin exploration slice for underperformers while concentrating traffic on winners.

Where to See Results

1. Open your campaign in Mission Control
2. Select Channel Metrics
3. Click Template & Content Variations Breakdown

You'll see send distribution, opens, and clicks per variant, as well as measured optimization uplift. For campaigns that use multiple templates, you'll see a separate breakdown for each template.

Next: Set up your variations — see Setting Up Content Variations.