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Monitoring AI Content Decisioning Agent Performance

Blair Matheson
  • Updated
Phased GA: AI Content Decisioning Agent is in phased general availability starting June 2026. Contact your Customer Success Manager (CSM) to confirm eligibility.

Once your campaign is live, the AI Content Decisioning Agent runs without intervention. This article covers how optimization behaves across campaign types and how to interpret your results.

Optimization by Campaign Type

Campaign Type How optimization behaves Best for
Recurring First send is an equal split; weighting updates after each subsequent send Strongest long-term lift
Scheduled (one-time) Equal split only; no reweighting Variant-level reporting to inform future campaigns
Intraday (send window) Batches at 15-minute intervals; weights update between batches Same-day optimization within a single send
Triggered Uses current weights at trigger time; performance data accumulates across fires High-frequency flows (post-registration, deposit confirmation)

Reading Your Results in Mission Control

  1. Open your campaign in Mission Control. Filter for templates with a [CVO] tag if needed.

    Screenshot 2026-06-15 at 14.05.52.png

  2. Select Channel Metrics.

    Screenshot 2026-06-15 at 14.35.35.png

  3. Click Template & Content Variations Breakdown.

    Screenshot 2026-06-15 at 14.36.09.png

The breakdown table shows:

  • Send Distribution — sends of each variant over the selected date range.
  • Total Opens/Clicks — tracked, non-unique engagement metrics.
  • Optimization Benefit — measured actual improvement from simulated campaign results.

The leading variant will have the highest sent distribution and shifts automatically as the campaign continues.

Screenshot 2026-06-10 at 18.04.29 (1).png

Operational Tips

  • Align your reporting date range to when AI Content Decisioning Agent was enabled on the template. Including dates before activation causes a mismatch between campaign-level and variant-level metrics totals.
  • Do not remove or edit vary() tags on a live template. This could cause metrics to permanently disappear from your variations breakdown table.
  • For one-time scheduled campaigns, you still get full variant reporting even without reweighting. Use the results to pick winners for future campaigns.

Previous: Launch your campaign — see Sending a Campaign with Content Variations.

Troubleshooting: See the AI Content Decisioning Agent FAQ.

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