Knowing how many customers were assigned a promotion is only part of the picture. Promotion Redemption Visibility closes the loop by letting you report actual redemption activity back to Optimove via API, so that redeemed rewards are reflected directly in the Promotions dashboard.

Once implemented, Optimove displays the redemption rate for each promotion, updated on your preferred cadence (real-time or batch). A new Redemption Rate column on the Promotions page shows the percentage of assigned rewards that were actually redeemed, giving you at-a-glance visibility into promotion performance without needing to cross-reference reports from your bonus engine or BI tools.

Step-by-Step: How to Enable Promotion Redemption Visibility

Step 1: Work With Your Optimove Team

1. Contact your Optimove Customer Success Manager or integration team to request Redemption Visibility setup.
2. Your team will provide the API specification and event schema for redemption reporting.
3. Identify the system that will send redemption events (e.g., bonus engine, checkout system, or data pipeline).

Step 2: Configure the Redemption Reporting API Call

1. Work with your developer or integration team to configure the API call from your system to Optimove.
2. Each redemption event should include the promotion identifier and the customer identifier.
3. Choose your preferred reporting cadence:
   • Real-time: Redemption events are sent to Optimove as they occur.
   • Batch: Redemption data is aggregated and sent on a scheduled basis (e.g., hourly or daily).

Step 3: Verify data in the Promotions dashboard

1. Navigate to Plan > OptiPromo > Promotions.
2. On the Promotions page, locate the Redemption Rate column. Once redemption events are being received, this column will display the redemption rate as a percentage for each promotion.
3. Promotions where no redemption data has been reported will show a dash (-) in the Redemption Rate column.
4. Use the Budget & Cap Usage column alongside Redemption Rate to get a full picture of promotion performance.
   • To view the breakdown of the redemption, you can click the redemption percentage for more information. 

How Promotion Redemption Visibility Works

Redemption data is reported to Optimove via an API call from your system whenever a customer redeems a reward. Optimove matches each redemption event to the relevant promotion and customer record, and updates the dashboard accordingly.

• Real-time reporting: the Redemption Rate in the dashboard updates as events are received, providing live visibility into promotion uptake.
• Batch reporting: the rate updates after each batch is processed. The data and visibility are the same, with only the update frequency differing.
• AI Offer Decisioning: redemption data reported to Optimove becomes part of the customer's behavioral history and can be leveraged by the AI Offer Decisioning Agent to inform future promotion selection and personalization.

Assignment vs. Redemption

Assignment data tells you who received an offer. Redemption data tells you who acted on it. Without redemption visibility, it is difficult to accurately measure promotion effectiveness, calculate true ROI, or understand whether your incentives are driving the behavior you intended. Promotion Redemption Visibility bridges that gap directly within Optimove.

Use Case Examples

• Retail discount campaigns: a brand assigns a personalized discount code to 20,000 customers. Redemption events from the checkout system are sent to Optimove in real-time, and the Promotions page shows a 32% Redemption Rate directly in the dashboard, with no BI cross-referencing needed.
• iGaming bonus tracking: A bonus engine reports cashback redemptions to Optimove in daily batches. The CRM team can now see which player segments redeemed their offers and use those signals to refine future targeting.
• Tiered promotions: For promotions with multiple reward tiers, redemption data helps identify which tiers drive the highest uptake, informing how future tiered offers are structured.
• VIP reward programs: Track redemption rates for exclusive VIP offers to understand whether high-value customers are engaging with their rewards and adjust generosity accordingly.

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