This guide will walk you through the steps to set up a capped promotion in OptiPromo. With this setup, you can limit the number of rewards sent out, ensuring you stay within budget and maintain control over your campaign's reach. Capped promotions are ideal for managing limited-time offers, high-value rewards, or any campaign where you need to control distribution volume.

Prerequisites

• An active OptiPromo account.
• Permissions to create and manage promotions and campaigns.
• Details of the reward you plan to offer.

Setting Up Your Capped Promotion

Step 1: Navigate to Promotions and Initiate Creation

1. Navigate to the Promotions section in OptiPromo.
2. Click "Create New Promotion."

Step 2: Define Basic Promotion Details

1. Fill in the basic promotion details:
   • Promotion Name
   • Description (Optional)
   • Add one or more Promo Codes associated with the promotion. These codes will be used to track redemptions and customer interactions.

Step 3: Choose Reward Type

1. Under the Reward Type section, select "External Reward."

   (Note: "External Reward" typically means the reward is fulfilled outside of a purely digital, automatically-generated OptiPromo reward. This might include physical items, third-party services, or manually applied discounts.)

2. Click Next.

Step 4: Set Promotion Cap

1. In the Cap Settings, define how you'd like to cap your promotion:
   • Daily (Limits rewards per day, typically resets every 24 hours)
   • Weekly (Limits rewards per week, typically resets at the start of the week)
   • Monthly (Limits rewards per month, typically resets at the start of the month)
   • Lifetime (Sets a total limit for the promotion's entire duration; does not reset)
2. You can set multiple cap definitions to layer your limits (e.g., daily and lifetime).
3. Click Next.

Step 5: Save and Activate Your Promotion

1. Once all details are filled out, click "Save & Activate."
2. Your promotion is now live and ready to be attached to campaigns.

Integrating Your Capped Promotion into a Campaign

Step 1: Access the Campaign Builder

• Go to the Campaign Builder.

Step 2: Set Campaign Details

• Set the campaign details (name, audience, scheduling, etc.).

Step 3: Add Promotion to Campaign Execution

• In the Execution Details step, click "Add Promotions."
• From the list of available promotions, select the one you just created.

Step 4: Enable Conditional Execution Toggle

• Toggle Conditional Execution on

How Promotion Caps Work

If a cap is reached (e.g., the daily limit is hit), the promotion will automatically stop sending rewards to customers. You’ll need to increase the cap to resume distribution. Once a cap is reached, the promotion automatically pauses. No rewards will be issued until an additional cap is added or the period resets (e.g., next day/week/month).

Monitoring and Editing Caps

Monitoring: Regularly check the performance of your promotion and the consumption of your caps. 

Editing: If you need to adjust a cap (e.g., increase it), navigate back to the specific promotion's settings in the Promotions section. You should be able to edit the cap values even for an active promotion. Save any changes for them to take effect.

💡 Tips & Best Practices

1. Be Strategic with Your Cap Settings
   • Use lifetime caps for long-running promotions with fixed budgets.
   • Use daily/weekly caps for more control and flexibility in pacing your spend.
   • You can combine multiple caps (e.g., daily + lifetime) for extra safeguard.
2. Monitor Performance Closely
   • Regularly check how quickly your caps are being met. This provides insights into customer engagement and helps you decide if adjustments are needed to your caps or marketing strategy.
3. Use Descriptive Promotion Names
   • Include dates, target audience, or reward type in the name (e.g., Spring2025_NewUsers_10$GiftCard) so it's easier to manage promotions later.
4. Plan for Contingency
   • If you expect high engagement, build in a buffer in your budget caps to avoid cutting off successful campaigns prematurely. Have a plan to quickly increase caps if needed and if the budget allows.
5. Test Your Promotion
   • Before a full launch, especially for high-stakes campaigns, conduct a small test. This helps ensure promo codes work, reward distribution functions correctly, and the capping mechanism activates as expected.
6. Sync with Your Marketing Calendar
   • Make sure promotion durations and cap budgets align with planned campaign timelines.
7. Know What Happens When a Cap is Hit
   • Once a cap is reached, the promotion automatically pauses. No rewards will be issued until additional cap is added or the period resets (e.g., next day/week/month).