|| Video Transcript
Welcome to the Campaign Builder!
The Campaign Builder is where you will build all of your campaigns – from scheduled campaigns to Triggered, event-based campaigns, which you can create here if you have Real-Time Triggers (formerly Track & Trigger).
As part of the setup, you’ll be able to choose the campaign KPI, its duration, and its recurrence.
Using the Campaign builder, you’ll be able to create Multi-Channel and Multi-Template Campaigns, run A/B/n Tests, and set up all of your customer communications.
For more information on building campaigns in Optimove, check out the academy articles under the getting started category.