Video Transcript
Welcome to the Customer Explorer!
This page has 3 tabs – “Explore Group”, “Compare Groups,” and “Group Migrations” – each of these tabs provides different analysis capabilities, which you can use to uncover insights about your target groups.
Getting familiar with target groups is a big step in becoming an Optimove pro.
The Customer Explorer is one of the most important tools in Optimove, and very effective to find new marketing opportunities. For further analysis, you can export the customer list as a CSV file, and perform a cohort analysis of any group.
To learn more about segmenting and exploring customers, read the related articles on the academy articles under the getting started category.