In this article, we will guide you through our navigation bar and where to find all your favorite features.

Mission Control

Get a bird's eye view of all your campaigns, both scheduled and triggered, so you can monitor, analyze and strategize your campaigns all in one place. Using Mission Control, you can customize your set-up, filter and sort campaigns, and gain key insights regarding your marketing efforts.

Explore

The first step to your marketing strategy is exploring your customers. In this section, you can slice and dice your data to surface insights from your single customer view that will help you create granular segments.

Under the Explore category you can find the:

Plan

Now that you have explored your customers, you can use these insights to plan your marketing communications. This means you need to create all the components that make up a campaign.

Under the Plan category, you can create and manage:

Execute

All the components of your campaign are now ready, great!

The next step is to execute. Here you can assemble the building blocks of your campaign and create sophisticated customer journeys. This section includes some must-haves, including the ability to create self-optimizing campaigns.

Under the Execute category you can find the:

Analyze

Your campaigns have now been scheduled and executed, but it doesn’t stop there. The last but most important step is to analyze your campaigns so you can maximize your revenue.

Our intuitive reports cover all your needs when it comes to measuring the effectiveness of your campaigns so you can easily optimize your marketing strategy.

Under the Analyze category you can find the:

Data Studio

The Data Studio allows you to independently manage, manipulate, and create additional data points all in one place with the ability to:

View, edit, and manage the visibility of all your attributes
Improve the granularity of Target Groups by creating custom attributes
Increase campaign relevancy by creating real-time attributes
Import a list of customers and target them immediately with personalized OptiMail campaigns
Ingest new data into Optimove to create new attributes for enhanced segmentation and personalization

AI Insights Agent (formerly Optibot)

Why put in too much time finding growth opportunities yourself when our marketing optimization bot can do it for you? AI Insights Agent (formerly Optibot) uses AI and machine learning to recommend actionable marketing insights so you can optimize your campaigns at the click of a button.