Video Transcript
Optimove provides you with a bespoke customer model, tailor-made to your unique data set and KPIs.
The model is built in a layered structure - first, we have “Lifecycle Stages” which serve as the foundation of Optimove’s micro-segmentation and predictive analytics.
The second layer is the "Segmentation layer", which provides deeper granularity into key aspects of customers’ behavior.
The third layer is "Micro-Segments", which groups customers with the same “behavioral DNA,” namely, the same combination of segmentation layer values.
Optimove constantly tracks and analyzes customer migrations among micro-segments so you can utilize predictive analysis.
For more information on Customer Models, go to the academy articles under the getting started category.