In Optimove, “actions” are the offers, incentives, and other messages that you send to your customers in campaigns. Actions, which are defined in the Manage Actions page, consist of an action name and type. Multiple values may be selected for type (this is typically done for actions that contain multiple offers).
Once you have your marketing actions defined in the Manage Actions page, you can use them to build test/control or A/B/N campaigns containing offers that match the selected action types.
Please Note: You can also create actions directly from within the Campaign Builder. See How to Create a Campaign in Optimove for more information.
How AI Insights Agent (formerly Optibot) Uses Action Types
Categorizing actions using action types enriches the data analyzed by AI Insights Agent (formerly Optibot), enabling AI Insights Agent to deliver type-related insights and recommendations. For example, AI Insights Agent can provide recommendations for the best type of marketing incentive for particular customers – while some of your customers may respond better to Discount Offers, others may be more motivated by Loyalty Incentives.
Filtering Your Mission Control View by Action or Action Type
You can filter the Mission Control to view all campaigns that included a specific action (or several actions).
This makes it easy to quickly see the specific target groups that were exposed to a specific type of content, how frequently you are sending this type of messaging to customers and what the total increase has been as a result of this particular type of marketing effort.