Turn a Weekly Promo Brief Into a Campaign Calendar
Hand the agent your planning doc; it finds the right templates, sizes the audiences, and drafts the whole week across brands.
Weekly promo planning is repetitive: read the brief, find the matching templates, size each audience, and draft each campaign. The Optimove MCP collapses that into a single working session. You give Claude the planning document — for example, a promo brief kept in a docs tool — and it does the legwork: matching each promotion to an existing template, sizing the eligible audience as a Target Group, and drafting the campaigns.
The output is a campaign calendar for the week, ready to review: owner, audience size, template, and send date for each campaign, across every brand in the brief. Planning doc in, campaign calendar out.
What you need to run this on the Claude branch.
| Ingredient | What to use |
|---|---|
| AI assistant | Claude (Desktop or Cowork) |
| Connector | Optimove MCP |
| Your input | The weekly promo brief (attached or pasted from your docs tool) |
| Optimove data | Campaign templates, Target Group sizing, campaign drafts |
Copy this into your assistant with the Optimove connector on. Replace anything in [brackets].
Here is our promo brief for next week [paste or attach]. Using the Optimove MCP: 1. Match each promotion to the right existing template 2. Size the eligible audience for each as a Target Group 3. Draft the campaigns for both brands Return a campaign calendar for the week with owner, audience size, template, and send date for each campaign.
Campaign Planning Loop
A guided, step-by-step demo: a planning tracker (Asana + budget + Optimove) goes in, a reviewed campaign plan comes out.
The flow, step by step:
Bring the brief. Attach or paste your weekly promo brief. It can be a planning doc, a table, or notes — Claude reads the intent.
Match templates. Claude searches your Optimove templates and matches each promotion to the closest existing one, flagging anything without a clear match.
Size the audiences. For each promotion, Claude sizes the eligible audience as a Target Group so you can see reach before drafting.
Draft the week. Claude drafts each campaign across both brands and assembles a calendar: owner, audience size, template, send date.
Review and launch. Check the calendar, adjust anything, and push the approved drafts into Optimove.
A multi-brand social casino handed the agent its weekly promo brief and got 8 campaign drafts across 2 brands in a single 90-minute session. The planning document went in and a review-ready campaign calendar came out.
campaigns drafted in one session
covered in the same pass
brief to review-ready calendar
Will it use the wrong template?
Claude matches to your existing templates and flags any promotion without a clear match so you can decide, rather than guessing silently.
Are the campaigns sent automatically?
No. Claude produces drafts and a calendar for your review. You approve and launch in Optimove.
Does the brief have to be in a specific format?
No. A doc, a table, or plain notes all work. The clearer the brief, the tighter the drafts.