Turn a Weekly Promo Brief Into a Campaign Calendar
Hand the agent your planning doc; it finds the right templates, sizes the audiences, and drafts the whole week across brands.
Weekly promo planning is repetitive: read the brief, find the matching templates, size each audience, and draft each campaign. The Optimove MCP collapses that into a single working session. You give the assistant the planning document — for example, a promo brief kept in a docs tool — and it does the legwork: matching each promotion to an existing template, sizing the eligible audience as a Target Group, and drafting the campaigns.
The output is a campaign calendar for the week, ready to review: owner, audience size, template, and send date for each campaign, across every brand in the brief. Planning doc in, campaign calendar out.
What you need to run this use case.
| Ingredient | What to use |
|---|---|
| AI assistant | Any MCP-compatible AI assistant (Claude, ChatGPT, Copilot, and others) |
| Connector | Optimove MCP |
| Your input | The weekly promo brief (attached or pasted from your docs tool) |
| Optimove data | Campaign templates, Target Group sizing, campaign drafts |
These prompts are a baseline — a starting point to copy and adapt to your own brand, data, and goals, not a fixed script. Paste into your assistant with the Optimove connector on, and replace anything in [brackets].
Here is our promo brief for next week [paste or attach]. Using the Optimove MCP: 1. Match each promotion to the right existing template 2. Size the eligible audience for each as a Target Group 3. Draft the campaigns for both brands Return a campaign calendar for the week with owner, audience size, template, and send date for each campaign.
Promo Brief → Campaign Calendar
A weekly promo brief goes in, and you get back promotions matched to templates, sized audiences, drafted campaigns, and the week laid out as a calendar — the same 'brief in, campaigns out' motion this use case is built on.
The flow, step by step:
Bring the brief. Attach or paste your weekly promo brief. It can be a planning doc, a table, or notes — the assistant reads the intent.
Match templates. the assistant searches your Optimove templates and matches each promotion to the closest existing one, flagging anything without a clear match.
Size the audiences. For each promotion, the assistant sizes the eligible audience as a Target Group so you can see reach before drafting.
Draft the week. the assistant drafts each campaign across both brands and assembles a calendar: owner, audience size, template, send date.
Review and launch. Check the calendar, adjust anything, and push the approved drafts into Optimove.
A multi-brand social casino handed the agent its weekly promo brief and got 8 campaign drafts across 2 brands in a single 90-minute session. The planning document went in and a review-ready campaign calendar came out.
campaigns drafted in one session
covered in the same pass
brief to review-ready calendar
Will it use the wrong template?
the assistant matches to your existing templates and flags any promotion without a clear match so you can decide, rather than guessing silently.
Are the campaigns sent automatically?
No. the assistant produces drafts and a calendar for your review. You approve and launch in Optimove.
Does the brief have to be in a specific format?
No. A doc, a table, or plain notes all work. The clearer the brief, the tighter the drafts.