Ask about campaigns, promotions, triggers, Streams, Target Groups, Mission Control, templates, and the documentation — then have OptiGenie build your next campaign's pieces for you. Everything the Optimove MCP can do, now native to the platform.

Marketing has moved from filling in screens to working alongside agents. OptiGenie is rebuilt for that: you describe the outcome, it does the assembly, and you stay the one who decides what ships.

Past conversations are saved. Come back to a thread from yesterday, pick up where you left off, or reuse a prompt that worked.

Results come back as usable interfaces, not just text. Templates, for example, surface as a side panel you can open and act on directly from the chat.

Speak your request instead of typing it, in the language you work in. Useful for longer briefs and for working hands-free.

Usage runs on a monthly credit budget you can track as you go. See section 06 for how credits work.

Inspect any campaign—past, scheduled, or running. See status, schedule, Target Group, attached promotions, channels, and success/failure breakdowns.

Look up any discount, voucher, free-gift, or custom promotion and view its rules, value, validity window, attached campaigns, and redemption performance.

Inspect real-time and event triggers and see which campaigns they fire—useful for checking how a trigger is configured and what it's wired to.

Walk through a multi-step Stream: each stage, the condition between stages, and the campaign at each node. Not available yet—for now, review Streams in Optimove as usual.

See the Target Groups and segments on your tenant, including their size and how they're defined.

Check where today's campaign execution stands—what has run, what's still to go, and anything that didn't complete as expected.

Search Optimove product documentation in-line, so the agent can answer "how do I…" questions with citations from the official docs.

Ask about email templates on your tenant. The agent can also look up images from your BeeFree image library by name or description and pull the right asset into a template. Email only.

"Create a Target Group of customers who deposited in the last 14 days but haven't opened an email." Saved to your tenant, ready to select.

"Create a trigger for a customer's first deposit." Becomes available to pick in the campaign builder's trigger dropdown.

"Create a calculated attribute for average deposit over the last 30 days." Ready to use in segmentation and personalization.

"Create an action for a 10% bonus credit." Saved as a reusable action you can attach to a campaign.

"Create a free-spins promotion valid for 7 days." Created and ready to attach to a campaign.

"Create an email template for a weekend free-spins offer." The agent writes the template in HTML and saves it to your tenant, ready to open in the HTML editor. New templates default to Liquid personalization.

Bigger jobs cost more than small ones. A quick status lookup uses very little; a multi-step request that builds a template, sizes a Target Group, and drafts a campaign uses more. Credits are consumed per request, not per session, so an open chat window costs nothing on its own.

Your monthly allocation and current consumption are visible in the platform, so you can pace usage across the month and see which kinds of work draw the most.

Need more than your monthly allocation? Contact your Customer Success Manager or account executive and they'll extend your credits.

The agent pauses until your budget resets at the start of the next month or your CSM extends it. Nothing else in Optimove is affected—campaigns, Streams, and sends carry on as normal.