Use Case Library
Real ways teams put the Optimove MCP to work — grouped by category and tagged by what they do: Explore Build Analyze. Each guide has the recipe, a ready-to-use prompt, and a walkthrough.
Reporting & Insights Automation & QA Campaign Creation Segmentation & Programs Retention Strategy Onboarding & Adoption
Build an Instant Executive CRM Dashboard
Get board-ready CRM numbers on demand by asking the assistant, instead of building the report by hand every week.
Surface Millions of Dormant Accounts in One Query
Audit your entire CRM base in chat to find the money hiding in plain sight — dormant and never-deposited accounts — and turn the findings into buildable Target Groups.
Get a Cross-Channel Delivery Report on Demand
Ask for one delivery-health read across every channel — email, SMS, push, and more — instead of pulling each channel's numbers separately.
Compare Campaign Performance Across Timeframes
Ask how this week, month, or quarter stacks up against the last — uplift, revenue, and the campaigns that moved — without rebuilding the comparison by hand.
Run an Always-On QA Agent With Scheduled Tasks · with Asana
A scheduled agent (e.g., in Claude Cowork) checks your Streams, templates, and campaigns every morning — no human in the loop.
Run a Pre-Launch QA Agent Across Brands and Languages · with Asana
Point a QA agent at next week's launch — every promo, audience, action, and template across brands and languages — so a campaign that would have reached nobody gets caught, and the fixes land as assigned tasks, while there's still time.
Run a Compliance Check Agent Over Your Emails · with Asana
Give the agent your compliance rules once — footer requirements, age restrictions, prize conditions — and have it scan upcoming emails, flag the ones that don't match, and link you straight to them.
Author a Real-Time Trigger Without a Developer
Describe the moment you want to react to — an event, a balance, a page visit within a window — and have the connector wire the real-time trigger that launches your program, no developer required.
Turn a Weekly Promo Brief Into a Campaign Calendar
Hand the agent your planning doc; it finds the right templates, sizes the audiences, and drafts the whole week across brands.
Build One Multilingual Template That Serves Every Language
Create a single email that branches into every language you send in — currency-aware terms, first-name fallbacks, and all the Liquid logic — through conversation, instead of maintaining a separate template per market.
Design a Full Win-Back Program in One Session
Architect a multi-tier program conversationally — map coverage gaps, define tiered segments, and produce a send-volume calendar before you launch.
Run an End-to-End AI Retention Framework
A closed-loop retention engine: research, blend with your data, recommend, create, report, and improve — increasingly on autopilot.
Replicate One Churn Strategy Across Every Market and Instance
Design a churn program once, then roll it out market by market — and across each brand instance — lifecycle by product, scheduled in waves, with a control group on every send, in a single working session.
Get Started From Documentation Alone — and Monitor Team Performance
Connect the MCP using only the Academy docs, then put a live performance read in the hands of CRM leaders and executives.
Adopt the MCP Beyond Gaming — Retail, Utilities, and More
The same connect-and-build pattern works for any brand on Optimove, not just gaming — retail, a regulated utility, and a genealogy service were all up and running in a single launch week.