Run a Pre-Launch QA Agent Across Brands and Languages
Point a QA agent at next week's launch — every promo, audience, action, and template across brands and languages — so a campaign that would have reached nobody gets caught, and the fixes land as assigned tasks, while there's still time.
The most expensive campaign mistakes are the silent ones: a send that goes out to an empty audience, a template that fails to render, a localized variant that never fires. With the Optimove MCP, a QA pass runs across the whole launch — every promotion, Target Group, action, and template — in one conversation, so problems surface before send rather than after.
The pass scales across brands and languages that would take a human team hours to check by hand. In one conversation, the connector can verify a multi-brand, multi-language launch end to end, flagging the specific campaign, audience, or template that would fail — including a campaign pointed at an empty audience that would reach nobody. The QA agent doesn't just report: it can open each fix as an assigned task in Asana or Monday, so the right person picks it up, and it can run on a schedule before every launch.
What you need to run this use case.
| Ingredient | What to use |
|---|---|
| AI assistant | Any MCP-compatible AI assistant (Claude, ChatGPT, Copilot, and others) |
| Connector | Optimove MCP |
| Optimove data | Campaigns, Target Groups, actions, templates (incl. Liquid) across brands |
| Third-party connector | A task tool (Asana, Monday) to open fixes as assigned tasks |
| Best paired with | Scheduled tasks, to run the QA agent before every launch |
These prompts are a baseline — a starting point to copy and adapt to your own brand, data, and goals, not a fixed script. Paste one into your assistant with the Optimove connector on.
Using the Optimove MCP, run a pre-launch QA pass on next week's campaigns. 1. For every scheduled campaign, confirm the Target Group resolves to a non-empty audience 2. Check each linked action and template renders — flag any missing content or broken Liquid, per language 3. List only the campaigns that would fail or send to nobody, with the exact reason and where to fix it
Pre-Launch QA
A pre-launch sweep verifies every audience and template across brands and languages and catches a campaign that would send to nobody — the same 'catch it before it ships' motion this use case is built on.
The flow, step by step:
Scope the launch. Tell the assistant which campaigns, brands, and languages are going out. It gathers the linked Target Groups, actions, and templates for each.
Verify the audiences. For every campaign, it checks the Target Group resolves to a real, non-empty audience — catching the campaign that would send to nobody.
Check every template and language. It confirms each action and template renders and that localized variants are present and correct, flagging missing content or broken Liquid per language.
Review the exceptions only. You get back just the campaigns that would fail, each with the specific reason and where to fix it — not a wall of green checks.
Open the fixes as tasks. Ask the agent to open each flagged fix as an assigned task in Asana or Monday — the empty-audience campaign, the missing copy, the broken Liquid — so every issue lands with an owner instead of scrolling away in chat.
Put it on a schedule. Once the pass works, wire it into a scheduled QA agent so the same checks — and the task hand-off — run automatically before every launch.
A campaign-operations team, its CRM leads, and an external agency QA partner verified every promo, Target Group, action, and Liquid template before launch across three brands and nine languages. The pass — part of roughly 2,831 connector calls over eleven active days, against a template library of more than 1,900 — caught a campaign that was set to drop 100% of its 533 sends, before a single message went out.
a campaign dropping all 533 sends, caught pre-launch
verified in one QA pass
templates in the library checked against
Can it really check every language?
Yes. It verifies each localized action and template, so a variant that is missing content or has broken Liquid is flagged for the specific language rather than slipping through.
Does QA change or send anything?
No. The pass is read-only — it inspects audiences, actions, and templates and reports what would fail. You make the fixes in Optimove.
How is this different from the always-on QA agent?
Same checks, different trigger. This is the pre-launch pass you run on demand; the always-on QA agent puts the same sweep on a daily schedule.