The integration of Braze and Optimove streamlines the process of planning and executing Braze Canvas journeys, leveraging Optimove's advanced customer segmentation capabilities.

Optimove generates specific customer ID lists for pre-planned campaigns and sends them to Braze Canvas with personalized messaging content and scheduled send times. This data transfer occurs via API, allowing Braze Canvas to orchestrate personalized customer journeys effectively.

Integration Overview

The Optimove<>Braze integration consists of two main parts:

1. Creating a Canvas in Braze with the relevant tag.
2. Executing campaigns from the Optimove Campaign Builder.

Please Note: Optimove syncs Braze Canvases every 30 minutes.

Canvas Setup in Braze

To schedule a campaign from Optimove, marketers must first create Canvases in the Braze UI. Follow these steps:

1. Create a New Canvas

   Navigate to the Braze UI and create a new Canvas.

   
2. Select the Relevant Tag

   Assign one of the following tags to the campaign:

   • om-canvas-PS (Pre-scheduled Canvas)
   • om-canvas-RT (Real-time Canvas)
   
3. Set Entry Schedule

   Go to the Entry Schedule page and choose the API-Triggered Delivery option. This generates a Canvas ID, which Optimove uses to execute campaigns.

   
4. Add Target Segment

   In the Target Audience section, search for "Optimove" and select Optimove - All Users.

   
5. Skip Send Settings

   Target groups and actions are handled in the Optimove UI.

6. Build the Canvas

   Design your user journey in the Build Canvas step and click Launch Canvas when ready.

   

Campaign Setup in Optimove

Every 30 minutes, Optimove pulls the full list of Braze Canvases tagged with relevant Optimove identifiers. To execute a campaign:

1. Create a Campaign

   Open the Campaign Builder and create a new campaign.

2. Select Target Group

   Choose the relevant target group for the campaign.

3. Set Execution Details

   Under the Execution Details section:

   • Select Braze Canvas from the channel dropdown.
   • Choose the appropriate Braze Canvas for execution.
   
4. Launch the Campaign

   The Create Campaign button will turn blue once all the required fields are filled. Click it to launch.

Please Note: Optimove does not retrieve campaign metrics from Braze.

Personalization Tags

The Braze integration supports transferring personalization tags from Optimove, such as:

• First Name
• Last Name
• Country
• State
• Age

These attributes sync as custom attributes in Braze’s User Profile view.

Once synced, they can be added to Email/Push templates by selecting Custom attributes in the template editor.

API-Based Updates

Optimove uses the /users/track API to update customer attributes during the campaign process.

Please Note: This step can be skipped if the same data is updated daily in both Braze and Optimove via the ETL process.

Real-Time Integration

For real-time integrations with Braze, please contact your Solution Engineer.

For additional details on Braze Emails and Mobile Push Notification integration, click here.