The integrated solution of Braze and Optimove makes it easy to plan and execute emails and mobile push notification campaigns based on the advanced customer segmentation available in Optimove.

The Optimove software generates the specific lists of customer IDs that will receive each pre-planned marketing campaign and sends them to Braze, along with the Braze push notification message and scheduled send time. Optimove pushes this information to Braze via API for each campaign, and then Braze sends out the personalized email or pushes notifications at the specified time.

The Optimove<>Braze integration is comprised of two parts

Creating a campaign/template in Braze with the relevant tag
Campaign execution from the Optimove Campaign Builder

Please Note:

Optimove syncs Braze campaigns every 30 minutes.

Campaign Setup: Braze

Prior to Scheduling an email campaign from Optimove, the marketer will first need to create the campaign/template within the Braze UI. This ensures that Optimove will be able to reference the correct creative.

1. Create a new campaign within the Braze UI

2. Select the relevant tag for a campaign

The available tags for Optimove campaigns are as follows:

om-email-PS (Pre-scheduled Email campaigns)
om-push-PS (Pre-scheduled Push campaigns)
om-email-RT (Real-time Email campaigns)
om-push-RT (Real-time Push campaigns)

3. Proceed to the Delivery page and select the API-Triggered Delivery option at the top of the page.

This will generate a Campaign ID which Optimove uses when executing a campaign from the Optimove UI.

4. Add Segment: All Users Optimove

Move on to the Target Users section and type Optimove in the search bar. This will bring up the "All Users Optimove" option for the marketer to select.

Please note:

Optimove will send the campaign only to the customers that are included in the Optimove Target Group.

Uncheck the Control Group option at the bottom of the page.

Optimove removes the customers that fall in the control group prior to sending the list to Braze for campaign execution.

5. Skip the Conversions view

The Target Group, actions, and metrics are handled within Optimove UI.

6. Click on the Launch Campaign CTA button

Campaign Setup: Optimove

The full list of Braze campaigns with relevant Optimove tags will be pulled into Optimove every 30 minutes on the half-hour (eg 10:00, 10:30, 11:00, 11:30, etc).

For full details and visuals on campaign execution within Optimove, please see the How to Create a Campaign article.

Create a new campaign using the Campaign Builder
Select the relevant Target Group
Under Execution Details, select Braze Scheduled Email from the channel drop-down
Select the relevant Braze campaign/template you would like to execute

Click the Create Campaign CTA button

This button will turn blue once all required fields within the campaign builder have been filled out.

Go to Execute in the Navigation Bar, and go to Campaign Builder.

Post Campaign Execution

After a campaign is executed, Optimove retrieves the campaign’s metrics via Braze API and updates the Optimove UI with the number of opens, clicks, bounced, etc. once an hour.

Deliverability metrics can be found in the Campaign Analysis and Mission Control.

Example Use Case: Subject Line Testing

Once a campaign is set up in Braze, it can be easily duplicated, modified, and synced into Optimove. This can be leveraged for testing purposes with the Optimove integration.

Create a campaign template within Braze. See the Campaign Setup: Brazesection for details
Select the newly created campaign and click the cogwheel to the right
Select the Duplicate option
Change the subject line, skip all stages, and click the Launch Campaign CTA button.
Repeat for each subject line
Schedule campaign within Optimove, using A/B/n testing functionality

If 3 subject lines are being tested, there should be 3 campaign templates within Braze, and the Optimove Campaign Builder would include A, B, and C actions, with a single Braze campaign selected per action.

Personalization Tags

The Braze integration supports passing personalization tags from Optimove onto the Braze platform. Tags such as First name, Last name, Country, State, Age, etc can be shared from Optimove and populated in Braze’s email or push campaign.

When an attribute is synced onto Braze, it is added as a custom attribute in the User Profile view.

Once the attributes are synced, the marketer can add them to the Email/Push templates by selecting “Custom attributes” when editing the template.

Attributes Update via API

As part of the Optimove<>Braze integration, Optimove uses the /users/track API to update customer attributes during the campaign process before execution.

Note: If your Braze backend is updated daily with the same data points as the Optimove ETL process, Optimove can skip the stage of API attributes update and will not push attributes to Braze’s customer profile.