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How to Set Up the Mailchimp Integration

Blair Matheson
  • Updated

Our native Mailchimp integration automatically allows you to add new campaign participants to your audiences. This helps you seamlessly grow your mailing lists and trigger marketing automation journeys based on campaign engagement.

The setup is a two-part process: first, you'll connect your Mailchimp account to a Brand in our platform, and then you'll configure individual campaigns to send data to a specific audience.

Part 1: Connect Your Mailchimp Account to a Brand

This is a one-time setup step to authorize the connection between Gamify (formerly Adact) and your Mailchimp account.

  1. In your account, navigate to Settings → CRM Integrations.
  2. Find Mailchimp in the list of available integrations and click "View Integration".
  3. Navigate to the "Settings" tab
  4. Select the Brand you wish to associate this connection with and click "Add new connection"
  5. A pop-up window will appear, prompting you to log in to your Mailchimp account.
  6. Follow the prompts to grant permission for Gamify by Optimove to access your Mailchimp account.
  7. Once authorized, this connection will be associated with the specific Brand in your account.

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Part 2: Configure a Campaign to Send Data

After the main connection is active, you can configure individual campaigns to send new leads to a specific Mailchimp audience.

Choose Your Audience and Trigger

Open the campaign you want to integrate and navigate to its Settings → Integrations tab. Select your active Mailchimp connection. From the dropdown menus:

  • Choose the Mailchimp Audience where you want to add new contacts.
  • Select the Trigger Event that will send the data. Your options are:
    • New Unique Lead Created: Adds the user to your audience as soon as they submit the registration form.
    • New Assigned Prize Created: Adds the user to your audience only after they have won a prize.

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Map Your Data Fields

The final step is to tell the system which registration form fields should map to which fields in your Mailchimp audience. For each Mailchimp field (e.g., FNAME, LNAME), select the corresponding field from your campaign's registration form from the dropdown menu.

Important Note on Field Types: Ensure your field types match (e.g., text to text). Please note that 'Checkbox' fields from our form are not directly supported by Mailchimp's API in the same way. Data from your checkboxes will be sent as a text value of "TRUE" or "FALSE". We recommend using a 'text' field in Mailchimp to capture this value.

Save and Publish

Save your integration settings. Your integration is now live! New participants who meet your trigger condition will be automatically added to your selected Mailchimp audience.

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