Sending automated emails is a powerful way to engage participants, deliver prizes, and follow up with leads after they've played. This guide covers the entire process, from the initial one-time setup of your sending domain to designing and managing emails for a specific campaign.

Step 1: Authenticate Your Sending Domain (Recommended)

Authenticating your domain tells email providers (like Gmail and Outlook) that you have given Gamify (formerly Adact) permission to send emails on your behalf. This is a crucial step to improve your email deliverability and avoid landing in the spam folder.

1. Navigate to your account settings in the top right-hand corner of your dashboard and select 'My domain'
2. Click 'View integration' under Email Domain
3. Enter your email domain (e.g., if your email is name@company.com, your domain is company.com) and click "Generate DNS Records for this domain".
4. The system will generate several records (e.g., TXT, CNAME) that you need to add to your domain's DNS settings. This is typically done where you manage your website hosting (e.g., GoDaddy, Cloudflare).
5. You can either follow the provided instructions to add these records yourself or forward them to your website administrator.

Step 2: Add and Verify Your "From" Email Address

Next, you need to add the specific email address(es) that your campaigns will send emails from.

1. Navigate to Account Settings → Brand settings, choose your brand, and go to the "Brand emails" tab.
2. Click "Add new email".
3. Enter the email address (e.g., contact@company.com) and click save.
4. Check the inbox for that email address. You will receive a message with a confirmation code.
5. Return to the Brand E-mails screen, click "Enter Code", and paste the code to verify the address.

Once verified, this email address can be used to send emails from any of your campaigns.

Step 3: Create an Email in Your Campaign

With the setup complete, you can now create emails for specific campaigns.

1. Navigate to the campaign you want to create an email for and go to the E-mails tab.
2. Select a verified 'From' address from the dropdown menu.
3. Click "Create New" to open the email editor.

Choose an Email Trigger

The trigger determines when the email is automatically sent. You can choose from:

• On Prize Win: Sends the email only when a specific prize is won. You can create different emails for different prizes.
• On Unique Lead: Sends the email the first time a user successfully submits the registration form.
• Game Finished: Sends the email to every participant who reaches the end of the game, regardless of their score or if they won a prize.

Design Your Email Content

You have two options for designing the email:

• Using the Text Editor: You can write a simple, text-based email directly in our editor, with options for colors, fonts, and basic formatting.
• Using Custom HTML: For fully branded emails, you can design them in a third-party tool (like Mailchimp), export the HTML source code, and paste it into our code editor.

Personalize with Shortcodes

Shortcodes are placeholders that automatically insert campaign-specific information into your emails. For example, `#prize_code#` will be replaced with the actual unique prize code that the user won.

Example:
Email content: "Hey #full_name#! Congrats on winning the #prize_name#! Your unique code is: #prize_code#"
Becomes: "Hey Jane Doe! Congrats on winning the 10% Discount! Your unique code is: ABC-123"

You can see a list of available shortcodes by clicking the "Short Codes" button in the text editor menu.

Step 4: Manage and Monitor Your Emails

From the main 'Emails' tab in your campaign, you can manage all the emails you've created.

• Activate/Deactivate: Use the "Active" toggle to turn an automated email on or off at any time.
• View Basic Stats: See at a glance how many emails have been 'Sent' and 'Opened'.

For more detailed information, navigate to the main Analytics → E-mail Analytics tab to see recipient-level data, including who received, opened, and clicked on links within your emails.