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Smart Preview and Send Test for Mobile In-App Templates

Blair Matheson
Note: This feature is currently available only for Optimove clients using Liquid Templating Language. Speak to your Customer Success Manager (CSM) to learn more about enabling Liquid across your Optimove Native Channels.

Before a Mobile In-App (formerly OptiMobile In-App) campaign goes out, you want to be sure it lands exactly as intended — the right copy, the right personalization, and links that work. Catching an issue after scheduling is far more costly than catching it beforehand.

Smart Preview and Send Test for Mobile In-App lets you see how your content will be received on a customer's handset, so you can validate personalization tags, conditional language, and links before anyone receives the real campaign.

This guide will walk you through how to preview a Mobile In-App template with customer data and send a test to a personal handset, from previewing through final validation.

Step-by-Step: How to Preview and Test a Mobile In-App Template

Step 1: Preview with Customer Data

One of the easiest ways to preview your Mobile In-App templates — and verify that your personalization tags and conditional language work as expected — is to use your own customer data. You have two options for previewing a Mobile In-App template this way.

Instructions:

  1. Open the Mobile In-App template you want to preview.
  2. Choose how you want to populate the preview:
    • Random Customer Data — Optimove randomly selects a customer from the database and uses that customer's data to populate any personalization tags in the template.
    • Specific Customer ID — preview the exact content a specific customer would receive by entering their Customer ID.
  3. Review the rendered preview to confirm that text, personalization, and conditional content appear as expected.
Please note: If you have a multi-brand In-App setup, you can choose which brand you'd like the In-App message to be sent from.

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Step 2: Send a Test

Once the preview looks right, send a test to a personal handset to validate the live experience before scheduling your campaign.

Instructions:

  1. Enter a valid Customer ID for a personal handset to receive the Mobile In-App version.
  2. Send the test.
  3. On your handset, confirm that all text, personalization, and links are correct.
Please note: When using Send Test for Mobile In-App, the field used to deliver to your handset is the Customer ID — meaning the Customer ID must have a valid token assigned. If you use Optimove's Hashed ID solution, you must use the hashed Customer ID.

How Smart Preview and Send Test Works

Smart Preview and Send Test gives you two complementary ways to validate a Mobile In-App template before it reaches your audience:

  • Preview renders the template against real customer data — either a random customer or a specific Customer ID — so you can confirm personalization and conditional logic without sending anything.
  • Send Test delivers the actual Mobile In-App message to a personal handset by Customer ID, so you can confirm the end-to-end experience, including links.

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