Content Studio is where you build, organize, and reuse content in Optimove. It brings your templates, content blocks, and images into one place, with the personalization logic and live data that let a single template adapt to each customer.

In this article, you will learn what sits inside Content Studio today, where each part lives, and how the pieces fit together.

What's in Content Studio today

Everything below is available now.

Library and organization — where content lives and how it's shared

Content Library — the home screen, where content blocks and channel templates live together.
Asset Library — a central place to upload and organize the images used across your content.
Multi-instance — share templates, blocks, and assets across tenants in the same region.

Channels and components — what you send, and the parts you build it from

Overlay Messaging — in-app and onsite messaging, built in Content Studio. See Getting Started with Overlay Messaging.
Content Blocks — reusable components you edit once and update across every template that uses them. See Content Blocks.

Personalization — what makes one template adapt to each customer

Liquid — logic across customer attributes, behavior, and conditional rules. See Introduction to Liquid in Optimove.
Data Connections — live business data, such as fixtures, offers, and loyalty status, pulled into your content. See Data Connections Overview.
Personalization Picker — inserts Liquid and Data Connection lookups without writing code. See How to Personalize Content with the Personalization Picker.

The Content Library

The Content Library is the home screen of Content Studio. Content blocks and channel templates live together in one place, organized by folders and found by one search.

What's on screen

The screen is split in two: on the left, a folder tree; on the right, a grid of everything in the folder you're in, with content blocks and templates side by side.

Each item is a card carrying:

Thumbnail — a preview of the content.
Name.
Editor pill — Visual or HTML, so you know how it opens before you click.
Used in N templates — how many places depend on this item.
Last modified — when it last changed.

Protip: Check the Used in N templates count before editing or deleting a block. It tells you how far your change will reach.

Finding content

Search — the grid narrows as you type, with matches highlighted. Search matches item names.
Filters — by item type (blocks or templates for a given channel), by tenant or instance (multi-select), and by date modified. Each active filter shows as a pill; clear them individually or all at once.
Sort — by name or date modified, ascending or descending. Date-descending is the usual default.
Grid or list — toggle between cards and rows.

Filters combine, and they work inside the folder you're in — so "content blocks modified this month, in this folder" is a single view.

Your view is in the link

Search, filters, sort, and view are all held in the page's link. Copy the link, and whoever opens it sees the same filtered, sorted result. Bookmark it, and you return to the same setup.

When nothing comes back, the empty grid tells you which it is: nothing matched the search, nothing matched the filters, or the folder is empty.

Organizing with folders

A folder holds both content blocks and templates, so you organize by campaign, brand, or market rather than by content type. From the tree, you can create, rename, move, nest, and delete folders, with no nesting limit.

Move an item into a folder by dragging its card onto the folder, or by selecting Move to folder from the item's menu.

Please note: A folder has to be empty before you can delete it, and items move one at a time for now.

Working with an item

Hover over an item, or open its menu:

Preview — open it to look without editing.
Duplicate — make an independent copy, with no link back to the original.
Move to folder — send it to another folder.
Delete — remove it. Check the Used in N templates count first.

Hovering over an item's name gives you Copy Liquid reference, which copies the snippet that embeds a content block inside a template.

Items created by another tenant, or shared from one you can't access, are read-only. They carry a locked badge whose tooltip explains where they came from, and the menu offers only the actions your permissions allow.

Creating new content

Create new offers three things:

a content block;
a channel template for any channel enabled for you (Overlay Messaging today);
a folder.

Content Blocks

A content block is a piece of content you build once and use in many templates — a header, a footer, a disclaimer, a promotional panel. To use one, copy its Liquid reference and paste it into a template. The template points at the block rather than copying it, so when you edit the block, every template that references it updates.

For the full walkthrough — building, personalizing, saving, previewing, and inserting a block — see Content Blocks.

Live data with Data Connections

A Data Connection links your content to a data source outside Optimove — a product feed, a loyalty tier list, live pricing — so you can pull real, current values into a template instead of hardcoding them. Paired with Liquid, one template covers what used to take many hardcoded versions.

Every lookup has a fallback: you decide what happens when a value is missing, so a customer with no data still gets sensible content rather than a blank.

For more on setting these up, see Data Connections Overview.

The Asset Library

The Asset Library is where you upload, browse, and organize the images used across your templates and content blocks. You place an image into a specific design with the editor's own image tool; the Asset Library is where the wider collection is kept.

Working across brands and instances

If your setup spans more than one tenant in a region, you can share templates, blocks, and assets between them, so related brands and markets draw from the same components.

Please note: Shared content you don't own is read-only. The instance where an item was created remains its single point of control.

What's next

More channels are moving into Content Studio over time. The channel list is driven by configuration, so a new channel appears as an option on its own once it's enabled for you. For now, content blocks and Overlay Messaging are here, with more to follow.