Please note:
To unlock this capability, you will need to have added Webpage Pop-Ups to your Optimove package. If you can’t see this feature in your Optimove instance, contact your CSM to find out more.
Trigger a personalized website pop-up for visitors, as they enter your website. For example, trigger a pop-up when someone signs up for your newsletter or creates an account.
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Capability
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Example Options
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Target Audience
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Visitors
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Platform Support
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Web
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Execution Type
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Triggered campaign
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Trigger
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Website visit
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Common Use Cases
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Execution Channel
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Webpage pop-up
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The below steps exemplify the Newsletter pop-up use case. However, they apply to each of the different Common Use Cases. Where variations are required, they are noted.
Here is the triggered campaign flow for a typical newsletter sign-up pop-up:
Trigger and Campaign Setup
To execute the pop-up campaign upon a visitor’s first visit day, the following steps are required:
1. Add Your Events
Add code to the relevant places in your website to report a 'page_loaded' event, using the reportEvent() function of the Optimove Web SDK. The structure of this call is reportEvent('page_loaded', params); where params is an object containing the following named parameters and their values:
- URL
- page_title
- page_category
- additional parameters optional
2. Define Your Triggers
In Optimove’s Manage Triggers page, define a trigger based on this custom event. For example:
You can use the event parameters to define a more specific trigger. For example, only when a page_loaded event contains a specific page_url, or page_loaded events performed only on the website.
3. Define target groups for this campaign.
For more information on these target groups, see Creating Behavior-Based Target Groups. For Example:
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Use Case
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Sample Target Group
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Newsletter Pop-Up
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Cross-Sell Campaign
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4. Configure the campaign.
You can define identical campaigns for first-time and returning visitors, or address the two groups differently, by assigning a different marketing action, creative, or promotion.
To create the campaign for each target group:
- Create the webpage pop-up template for the campaign. For information on adding personalization tags to a webpage pop-up template, click here.
- Define triggered campaigns for each of the target groups mentioned above, using Page Loaded as the trigger.
- Select Webpage Pop-up as the execution channel.
- Specify the date range during which this campaign will run.
- (Optional) Specify the maximum number of times the campaign may be triggered for eligible visitors.
- (Optional) Specify the delay (in seconds) for triggering the pop-up (i.e., if a delay of x seconds is specified, the pop-up will appear x seconds after the campaign was triggered).
- Select a marketing action.
- (Optional) Select a promotion.
- Select the pop-up template to use when executing the campaign.