The Optimove Real-Time Triggers (formerly Track & Trigger) add-in module handles all aspects of managing, triggering, and serving triggered marketing campaigns. This module empowers you to deliver highly-effective, hyper-personalized triggered campaigns in real-time, via email, Webpage pop-up, and the Triggered API (for using any campaign delivery channel at your disposal).

 

Beyond the powerful capability of delivering real-time campaigns to individual customers (and prospective customers) based on Optimove’s core micro-segmentation capabilities and real-time customer activity, you can also personalize the content of each campaign’s messages in real-time. This is accomplished by including personalization tags in your triggered campaign templates.

 

There are three different types of personalization tags available for use in triggered campaigns:

The customer and visitor data tags available for your Optimove instance are defined by you or your CSM and can refer to any customer/visitor data field that exists in the Optimove database.

 

Triggered event data tags are based on the events and parameters you defined with Optimove’s Integration Team and implemented via the Optimove SDK. Every parameter defined for each event is automatically available as a personalization tag. In order to add additional triggered event data tags, you need to add new parameters to events reported via the SDK (or add new events with parameters).

 

All customer, visitor, and triggered data personalization tags may be used for all triggered campaigns, whether executed via Optimail, Webpage Popup, or the Optimove API.

 

It is important to select tags that are relevant to the particular template. For example, if you are creating a template that will be sent out when your login event is fired, make sure to select tags from the login event. In other words, the Optimove Real-Time Triggers (formerly Track & Trigger) Engine is only able to populate tags with values that were passed as parameters with events that were included in the executed trigger. If you choose tags from events that were not part of the trigger definition, those tags will not be replaced with values during execution.

 

In the situation that the same event is included more than once in the executed trigger, Optimove will use the data from the last available instance of that event. For example, if the trigger ‘3 losses in a row’ includes three instances of the game_loss event, the personalization tags in the template will be replaced with the data from the last game_loss event that was sent before the trigger was executed.