With Real-Time Triggers (formerly Track & Trigger), you can trigger personalized messages in response to specific user behavior, as defined by you in the Optimove UI. These messages can be delivered immediately when the trigger conditions occur or delayed for a predetermined amount of time.

Leverage Real-Time Triggers (formerly Track & Trigger) to create target groups that are based on specific website/app activity patterns. For example, you can target all customers who visited a particular page of your website during the past 14 days or all users who have visited specific screens in your mobile app today.

As a Real-Time Triggers (formerly Track & Trigger) customer, you can make use of:

Customer Target Groups– by using Web & App Activity or other criteria available on your site.
Visitor Target Groups- Optimove provides the following pre-configured, ready-to-use visitor target groups:
- First-Time Visitors – All unidentified visitors on the day of their first visit (even if they had multiple sessions on this day). There is no option to modify this group.
- Returning Visitors – All unidentified visitors during any visit that occurs on any day after their first visit day. This group can be modified. For more information, see the Custom Target Groups section.
- Converted Today – All visitors who converted today. Visitors in this Target Group will automatically be removed the following day. There is no option to modify this group.

|| Please note: any change to triggered campaigns that make use of First Time Visitors or Converted Today target groups will be calculated immediately, regardless of the Batch Data Update timing.

Building Customer Target Groups

You can use Optimove to target customers based on individual website/app activities or combinations of activities. To do so, navigate to Manage Target Groups or Customer Explorer and define your desired criteria within Web & App Activity.

The attributes and activities available for selection in Web & App Activity depend on the events that you send to Optimove via the Optimove SDK.

The following example shows a target group created for churned customers who visited the website during the past seven days:

Building Custom Returning Visitor Target Group

You can create custom target groups by extending the built-in Returning Visitor target group. To do so, navigate to Optimove’s Manage Target Groups or Customer Explorer, select the Visitors category and create new groups under it. The attribute and activity criteria available for customer selection under Web & App Activity depend on the events that you send to Optimove via the Optimove SDK.

If a returning visitor has registered or subscribed (e.g., provided an email address) today, you can trigger campaigns based on their activity via web pop-ups, Optipush, Optimail, and API. However, if a returning visitor has not registered or subscribed, you can only target them with triggered campaigns via web pop-up and Optipush.

Additionally, you can schedule campaigns that target unregistered visitors using Google Ads. To schedule Google Ads campaigns to registered visitors, use Customer Target Groups.

The following example targets visitors who visited the site at least three times during the past month, but have not yet registered or made a purchase:

The Target Group “Triggered Campaigns” Tab

Under the “Triggered Campaigns” tab, you can define two default settings that will be used while using this target group in a triggered campaign:

1. The KPI you want to improve – Unlike scheduled campaigns, the KPI for triggered campaigns is set at the target group level and not from within the Campaign Builder. To determine the KPI for each target group you want to associate with a triggered campaign, open the dropdown and choose the KPI you would like to measure.

2. Control group percentage – Unlike scheduled campaigns, the control group percentage for triggered campaigns is set at the target group level and not from within the Campaign Builder. To determine the control group size for each target group you want to associate with a triggered campaign, define a default percentage that will be assigned to the control in all of the triggered campaigns created using this group.

To ensure consistent analysis, once a customer is assigned to the control group, they will remain in the control group for all of the group’s triggered campaigns.

Read more about test/control group allocation in triggered campaigns here.

Below these items, you can find a list of all the triggered campaigns already set up for your target group, their campaigns’ status, and quick access to the activation switch.

Understanding Triggered Campaign Statuses

Inactive - the campaign is not running.
Scheduled - the campaign’s start date is in the future.
Processing - the campaign is running for a subset of customers. This can happen when a target group consists of a large number of customers. In such cases, the campaign may run for customers who were already populated while others are still being processed.
Active - the campaign is currently running.
Failed – In case there was an error in uploading customers or activating the campaign. Contact your CSM or Support.

|| Please note:

When reactivating (switching the toggle from Inactive to Active) a triggered campaign within the campaign’s timeframe for First Time Visitors or Converted Today target groups, the campaign will reactivate immediately, regardless of the Batch Data Update. All other target group types will be activated after the next batch data process.

To learn more, check out Target Group Creation 101 in Optimove Courses.