Using the Web and App Activity criteria, you can create customer segments based on their specific website/app activity. For example, all customers who visited a particular section of your website during the past 14 days, or all users who visited specific screens in your mobile app.

The activity types and parameters that are tracked depend on the specific events that are reported back to Optimove via the Optimove SDK and are determined in advance together with the Optimove Integration Team.

Note: The Web and App Activity criteria are available for Track and Trigger customers.

The selection criteria in this category consist of the following elements:

Watch this short video for a step-by-step walkthrough of setting up a Web Activity segment.

Practical Use Cases

• Targeting High-Intent Users: Create a segment of customers who have viewed a specific product category (e.g., "Men's Running Shoes") more than 3 times in the last 7 days but have not made a purchase.
• Re-engaging Inactive App Users: Find users who have not opened the app ('App Screen Viewed' is zero) in the past 30 days to target them with a "We miss you!" push notification.
• Abandoned Cart Recovery: Segment customers who visited the "Checkout" page today but did not complete a purchase.

Selecting customers with activity

Selecting customers with an activity such as a webpage visit, a number of wins, or a product viewed. To use the activity for the selection criteria follow the steps below:

1. Go to Web and App Activity in the Selection Criteria navigation bar.
2. Select customers “with activity.”
3. Under Activity Type, select the activity you want to use.
4. Under Attributes, select the specific attribute you would like to use to segment customers. For example, select Unique Session Days > 2 if you wish to select customers who had more than 3 total visit days on your website in a given timeframe.
5. Define the timeline for which the conditions should be met. For example, between May 1st and June 30th.
6. You should now have criteria set up similar to the one below. All that is left is to click “Add.”

Selecting customers with no specific activity

Selecting customers with no activity, based on customers not having days with the desired activity in a given metric time period.

1. Go to Web and App Activity in the Selection Criteria navigation bar.
2. Select customers “with no activity.”
3. Under Activity, select the attribute on which the segmentation should be based. For example, select Page visits if you wish to select customers who have not visited a specific page or set of pages.
4. Under Attributes select the specific attribute you would like to use to segment customers. For example, select Category Equals 'shoes' if you wish to select customers who have not visited pages under the Shoes category in a given timeframe.
5. Define the timeline under which the activity days should have taken place, for example, between May 1st and June 30th.
6. You should now have criteria set up similar to the one below. All that is left is to click “Add.”

Selecting customers with no activity at all

Selecting customers with no activity at all in a given metric time period.

1. Go to Web and App Activity in the Selection Criteria navigation bar.
2. Select customers “with no activity.”
3. Under Activity select “Any Activity.”
4. Define the timeline under which the activity days should have taken place. For example, between May 1st and June 30th.
5. You should now have criteria set up similar to the one below. All that is left is to click “Add.”