Creating Target Groups
- How To Create a Target Group
- Understanding Your Target Group Size
- Customer Attributes
- Using Activity History
- Using Campaign History
- Using Engagement Activity
- Using Existing Target Group Criterion
- Using the Customer List Criterion
- Using Web and App Activity
- Using Value Segments
- Using Purchase History
- Using Predictive Analytics
- Using Game/Product History
- OptiMail-Specific Attributes
- Building a Target Group Using a Complex Expression
- Selection Criteria Update Frequency
- Multi-Criteria Target Group Creation Use Cases
- How to Simplify Complex Target Groups
- Archiving Target Groups