Optimove provides you with five out-of-the-box predictive attributes to use when targeting your customers. These attributes are based on a daily analysis of the migrations of customers between micro-segments over time.
Predictive attributes also allow Optimove to immediately segment brand-new customers (or even first-time anonymous visitors) based on the similarity of their behavior and demographic data to that of similar past customers.
Conversion Rate
This is the probability of customers in the registered-only/non-depositing lifecycle stage making their first purchase/deposit.
Learn more about the Conversion Rate Predictive Model here.
Future Value
The predicted future revenues expected from a customer during a particular time period, as calculated by Optimove’s customer model.
Learn more about the Future Value Predictive Model here.
Top Spenders
The probability of customers ranking in the top 5% of your entire customer base in terms of deposit/purchase amount and net revenue.
Learn more about the Top Spenders Predictive Model here.
Reactivation Rate
The probability of customers in the Churn lifecycle stage to make a purchase/deposit and migrate to the reactivated lifecycle stage.
Learn more about the Reactivation Rate Predictive Model here.
Risk of Churn
The probability of customers in the Live lifecycle stage to migrate into a Churn lifecycle stage.
Learn more about the Risk of Churn Predictive Model here.
Predictive Attributes Update Frequency
Predictive Attributes update daily. Read more about update frequency here.