Hi,

 

We believe brands that put their customers first gain their loyalty for life.

Therefore, our main goal in building new capabilities in the product is to allow you, our clients, to discover valuable customer insights and communicate with your customers across all touchpoints with highly personalized and relevant content. And, we strive to provide you with the best user experience to support you in doing so.

This is why I’m proud to announce that during the upcoming months, you will see significant UI improvements in our platform (in addition to our constant new features development). 

This month, we’ll give you a sneak peek at some things you can expect to see in our new platform UI.

 

Cheers,

Shai Frank, VP of Product

 

Live from the oven – if you haven’t already logged in this week to Optimove, I encourage you to go on and check out our revamped navigation bar.

 

Moreover, our analysis shows that not all of our clients are taking advantage of the platform to its full potential. We hope that by grouping our capabilities into new categories, you will be exposed to "hidden features” to help you make your marketing efforts even more effective.

 

We hope the new navigation bar will streamline your work, as we tried to build it in a way that mirrors your workflow – Explore, Plan, Execute, and Analyze.

 

We built Mission Control as the cockpit of marketers in managing their campaigns, and we continue to enrich it with more capabilities.

 

One of the major improvements coming soon is the addition of intuitive visualizations at the top of the page, which will help you shorten the time to insights when analyzing, monitoring, and planning your campaigns. 

 

With the expansion of our native execution capabilities beyond OptiMail – web push notifications, mobile push, in-app messages, and soon SMS, Optimove is becoming the one place to manage your communication across all CRM channels.

 

This requires a better infrastructure for managing your templates. That is why we’re redesigning the page in a way that will allow you to easily perform tasks such as locating a template, editing it, previewing to confirm everything is right, or duplicating it without the hustle.

 

How do you start your day? Checking emails, reading the news, or enjoying a hot cup of coffee?

We are building a Custom Dashboard page, allowing you to view data and insights from across the Optimove platform on a single page.

 

Additionally, the new dashboard will be customized according to your needs. Meaning, every Optimove user will be able to select the dashboard widgets with the insights and metrics they care about.