Optimove’s native mobile marketing platform, Mobile, provides mobile marketers with an extensive range of capabilities built to maximize user loyalty and lifetime value.
There are two options available for integrating your app with Mobile: a mobile SDK or our No-SDK Solution.
- With the Mobile SDK, you can take advantage of our full Mobile suite, including Mobile Push, In-App Messaging, Location Targeting, Deferred Deep Linking, and more. You can learn more about our Mobile SDKs here.
- With the No-SDK Solution, we provide a fast, easy way to add a lighter version of Mobile to your toolkit, with all the measurement and orchestration benefits that come with working with Optimove.
How our No-SDK Solution Works
Our No-SDK Mobile solution is the lighter, faster way to integrate Mobile with your platform. We created a dedicated API to make it easy to set up and send the events needed to orchestrate and optimize your Mobile Push and SMS campaigns, without the need to integrate an SDK.
When it comes to setting up the integration, you will use a single API endpoint to send tokens to Optimove, directly from the users’ devices, or via your own backend.
Please find the technical documentation for the No-SDK integration method here.
Please note:
With the No-SDK solution, not all mobile capabilities are supported. There are three levels of mobile capabilities support when using the No-SDK solution:
- Fully Supported – Full Out-Of-The-Box (OOTB) support of the feature, with no additional development effort required on your side.
- Partially Supported – Optimove’s OOTB APIs can be used to support the use of the feature, with some development effort required.
- Not Supported - No OOTB solution. Either development work on your side will be required, or the feature will not be supported at all.
To learn more about which capabilities are supported by this integration method, please contact your CSM for details.
Capabilities
With the no-SDK Mobile integration, there are three levels of support:
- Fully Supported – Full Out-Of-The-Box (OOTB) support of the feature, with no additional development effort required on your side.
- Partially Supported – Optimove’s OOTB APIs can be used to support the use of the feature, with some development effort required.
- Not Supported - No OOTB solution. Either development work on your side will be required, or the feature will not be supported at all.
All features are supported via an integration with the Mobile SDK.
Supported
The following features are fully supported via a no-SDK integration.
Data |
Execution |
Channels |
| ETL Process | Scheduled Campaigns | Mobile Push Notifications (text-only) |
| Segmentation | LTZ for Mobile Campaigns | Push Notifications Advanced Settings |
| Micro-segments | Inclusion/Exclusion Rules | SMS |
| Customer 360 | Lead Time | Consent Management |
| Customer Explorer | Re-Evaluate Target Group | Conditional Language |
| Customer Model | Measure Uplift & Incrementality | Personalization Tags |
| Migration Explorer | Multi-Template Campaigns | |
| Segmentation Explorer | Control Group Optimization | |
| Marketing Plan Explorer | Multichannel Campaigns | |
| Orchestration Overview | Promo Codes | |
| Business Performance Overview | ||
| Cohort Analysis | ||
| AI Insights Agent (formerly Optibot) | ||
| Attributes – Predictive Attributes | ||
| Attributes – Reachability Attributes | ||
| Metrics – Sent, Bounced, App Installed |
Partially Supported
The following features are partially supported via a no-SDK integration.
Data(Depends on data from events) |
Execution(Depends on event configuration) |
Channels(Dependent on background handler) |
| Funnel Explorer | Triggered Campaigns | Rich Push Notifications |
| Visits Explorer | Triggers – Web & App Activity | Media |
| Real-time Customer Profile | Target Groups – Engagement Activity | Links |
| Metrics – Opens | Target Groups – Web & App Activity | |
| Visitors | ||
| Streams – Response and Triggers Splits | ||
| Send Time Optimization for Mobile | ||
| Location Targeting (Geofencing/Beacons) |
Not Supported
The following features are not supported via a no-SDK integration.
Data |
Execution |
Channels |
|
Mobile Push Notification Advanced Settings
|
||
| In-App Messaging | ||
| Web Push Notifications | ||
| Deferred Deep Linking |