The final step in your workflow is orchestrating all your campaigns in the optimal way to ensure all your work is driving the best possible results.
The key is using our AI Decisioning agent, powered by Optimove AI, at every step of the decisioning process to deliver the next-best campaign, treatment, and content to each individual customer.
Capabilities under AI Decisioning include:
- AI Journey Decisioning Agent to replace rule-based journeys with AI-led journeys that deliver the right campaign for each customer
- AI Offer Decisioning Agent (formerly Self-Optimizing Campaigns) to run AI-based A/B/n tests that automatically deliver the treatment that each customer is most likely to respond to
- Coming soon: Self-Optimizing Streams to allocate the most impactful series of campaigns to each customer when A/B/n testing multiple treatments in Streams