With Opti-X, Optimove’s Digital Experience Platform (DXP), you can deliver personalized experiences in real-time, for faster time-to-conversion and higher customer lifetime value. By using Opti-X components as part of your OptiMail templates, you can display dynamically updated content and game recommendations that are based on your customer's behavior, preferences, activity, and more.
Recommendations can be added to OptiMail templates in the form of Smart Banners, which are visual recommendations, including Recommended for You, New Products, Popular Nearby, and more.
Please note:
This capability will only be visible in your Optimove site if you have added Opti-X to your package. Please reach out to your CSM to find out more about how Opti-X can help supercharge your personalization and customer experiences.
How to Add Recommendations to OptiMail Templates
There are three key steps involved with adding dynamic content recommendations to your OptiMail templates.
- Creating a Smart Banner
- Building your OptiMail Template
- Adding the Opti-X Content Block
Step 1: Create Smart Banner
First, hop over to the Opti-X UI to build your Smart Banner. For each Smart Banner, you’ll need Placements (to determine which content or game recommendation you’d like to display), and create the design of the banner, including recommendation images and more. You have the option to build the banner either using HTML/CSS or using our built-in Visual Editor.
Find out more about building Smart Banners here.
Step 2: Build OptiMail Template
Then, head back into Optimove and build your OptiMail template as usual using the Visual Editor. Take advantage of any of the features available in the Visual Editor, from Content Tags to our AI Copy Assistant.
To learn more about building OptiMail templates, read more about the Visual Editor here.
Step 3: Add Opti-X Content Block
First, drag-and-drop the Opti-X content block into the OptiMail template. Once in the template, click Banner to open the Opti-X modal.
Now, simply choose from your existing Opti-X Smart Banners.
Once added, you can preview how the template will look (learn more about previewing OptiMail templates here), or send a test to view the email in your own inbox.
Use Cases
Here are some examples of how you can make your OptiMail templates more engaging with Opti-X Smart Banners.
Recommended For You
With the "Recommended for You" content recommendation feature, suggestions will be tailored based on individual preferences, ensuring a personalized digital experience. By analyzing user behavior, it optimizes content discovery, fostering enhanced satisfaction and long-term client retention.
Live Events This Week
"Live Events on Now" is a recommendation powered by AI, which dynamically presents real-time content, keeping users updated on current events, for example, football games or time-sensitive sales. It adapts to preferences, offering a curated stream of live experiences. This immersive feature enhances user connection, ensuring they never miss out on the latest and most relevant happenings.
New Games Available
"New Games Available" will empower you to enhance the discovery of new games. Analyzing user preferences, it displays the latest and most enticing games tailored to individual tastes. This dynamic recommendation system ensures gamers stay ahead, fostering excitement and engagement while transforming the gaming experience into a personalized adventure. It can also be used to promote new games available, tied to strategic partnerships or business objectives.