Mission Control

Simplify Your Analysis by Grouping Campaigns

Group campaigns in the Campaign List to summarize and analyze campaign data to find comparisons and trends in your marketing activity. 

To create groups, drag columns to group campaigns in the Campaign List by Target Group, Tags, Current Status, Action, or Streams, and save your view as a custom report.

Learn how to group campaigns here. 

Opti-X

Create Custom Target Groups based on Defined Players

Create Target Groups based on any parameters you pass in 'Segments', giving you flexibility on targeting any user trait that you store on your side, like VIP users, high-balance users, or vulnerable to gambling

Find out more about Target Groups here.

Leverage Multiple Recommendations in a Single Smart Banner

Build engaging Smart Banners to use in OptiMail or your 3rd party display platforms, now with the ability to leverage multiple recommendation images in a single banner.

With guaranteed de-duplication of recommendations, you can ensure customers are always seeing unique content recommendations.

Learn how to leverage Opti-X in your OptiMail campaigns here. 

Data Studio 

Scale Up Personalization with the Data Studio 

The Data Studio has moved from the Settings to the navigation bar, making it accessible to any Optimove user.

As an Optimove admin, you can edit Role Permissions to pages within the Data Studio, empowering team members to experiment with your Optimove data, deepen analysis, and discover new ways to segment customers.

Learn all about the Data Studio here.