Skip to main content

About Optimove Data Studio

Natalie Samuels
  • Updated

The Data Studio allows you to independently manage, manipulate, and create additional data points all in one place with the ability to:

 

Accessing the Data Studio 

Each page of the Data Studio can be found in the navigation bar.

Screenshot - 2024-01-29T114552.303.png

 

To manage permissions to the Data Studio for different Optimove users, admins can go to Role Permissions in the Settings, and provide access to the following pages:

  • Attributes
  • Real-Time Attributes
  • Imported Customers 
  • Data Ingestion

 

Screenshot - 2024-02-04T120536.475.png

 

 

Creating New Attributes

Optimove’s Data Studio allows you to add Customer Attributes to your site in different ways, providing you with maximum flexibility and another level of personalization for your campaigns. You can also add Customer Attributes via API. 

In the Data Studio, you can:

  1. Create real-time attributes.
  2. Create calculated attributes based on Activity History data.
  3. Create calculated attributes based on Purchase History data.
  4. Create calculated attributes, based on existing attributes.
  5. Create new attributes from new data sources via Data Ingestion. 
Click on each of the above functionalities to read more about it.
 

|| Please note:

  • At this stage, up to 10 real-time attributes can be added.
  • For calculated attributes,  up to 150 attributes can be added.
  • You cannot create a calculated attribute based on another calculated attribute created on the same day, as this might lead to a failure in the batch data update. Please wait until the batch data update has been completed on the following day to use new calculated attributes in another calculated attributed.
  • After creating a calculated attribute, it will take up to 24 hours to be updated according to the batch data update. This may result in differences in Target Group sizes across Optimove e.g.  Customer Explorer or Campaign Builder

  • Calculated attributes are updated during the daily batch data process and do not include customers added to the system on the same day until the following day (day 2). As a result, calculated attributes should not be used to target newly registered customers for same-day campaigns, such as day 1 conversion campaigns.

 

Apart from the self-serve options above, there are situations in which Optimove’s Data Integration team’s help is needed, for example:
  • When the data doesn’t exist in the data schema. Read more about it here.
  • When the data exists in the schema, none of the self-serve options are relevant for you. Read more about it here.
 

Publishing Attributes 

Once you've created new attributes, they need to be published by clicking 'Publish Attributes' in the top right-hand corner for them to appear in Customer Explorer. 

If you have created multiple new attributes, you can select which ones to publish. 

 

download (5).png

Managing Your Attributes

In the Attributes page, you will get an overview of all your attributes. Here you can see every characteristic of your attributes, including:
  • Name
  • Description 
  • Source (e.g. Database, API, Calculated, Data Ingestion)
  • If it is a real-time attribute
  • If it is being used as Personalization Tag
  • Status (published or unpublished

Note:

If you have a deleted a data ingestion flow from the Data Ingestion page, any relevant attribute will be labelled as a Database attribute once the flow is deleted.

 
You can also use the Data Studio to hide, edit, and delete attributes. 
 
To hide an attribute, click on the icon shown below under 'Visible'. This allows you to control whether this attribute is displayed in your interface to other site users, without deleting the attribute. 
 
To see the details or delete an attribute, click on the three dots. 
Screenshot - 2024-02-14T101303.858.png
When you select Details, you’ll be able to see details of the attribute, and also get a quick overview of its values. For numerical attributes, this includes min, max, average, and top value. For text-based attributes, you’ll see the % of empty values and the most common values for Live and non-live customers, based on your lifecycle stages definitions. You’ll also be able to see where the attribute is used (for example, in templates and target groups), as well as when it was last modified and by whom, helping you decide how to manage and use your attributes as you scale.

Screenshot 2026-03-19 120752.png

|| Please note:

Attributes cannot be hidden if: 
  • It is being used in a target group 
  • It is being used in real-time profiles 
  • It is being used in personalization tags 
  • It is part of the ‘default attributes’ list 

 

You can also access the Attributes List in the top right-hand menu of your site. 

 

Screenshot - 2024-01-10T101020.254.png

 

 

Related articles