Stream Builder

Personalize Journeys Based on Campaign Engagement

Streams enables you to build and measure customer journeys through a series of connected campaigns. 

To create a relevant and personalized journey, you can now use Response Splits in your stream for any Optimove channel or third-party channel that reports engagement metrics to Optimove. 

For example, if you've offered a promotion to your customers using an OptiMobile Push Notification, you can split the journey based on whether the notification has been delivered. For customers that didn't receive the notification, you can set up an OptiMail campaign with the promotional offer.

Get a rundown of all Streams components here. 

Campaign Builder 

Control Campaign Eligibility using Conditional Execution for Real-Time Campaigns 

Conditional Execution is now available for real-time campaigns, enabling you to align campaign execution in Optimove with your internal systems, such as promotion or compliance systems, to determine campaign eligibility. 

To learn more about Conditional Execution, read here.