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Getting Started with Optimove SMS WhatsApp

Blair Matheson
  • Updated
Not yet supported: WhatsApp Usernames. Optimove's WhatsApp channel currently identifies and messages end users by Mobile Number only. Meta's Username identifier is not yet supported — all setup, targeting, and messaging instructions below assume phone number identification.

Step 1: Choosing Your WhatsApp Sending Number

To use WhatsApp with Optimove, you first need a dedicated Sending Number connected to your WhatsApp Business account. With Optimove SMS WhatsApp, you can either:

  • Work with one of Optimove’s partner SMS vendors

or

  • Use your own preferred vendor

If you’d like help selecting a vendor or need details about our recommended SMS partners, please contact your Customer Success Manager.

Step 2: Creating Your First WhatsApp Campaign

Once your sending number is ready, you're all set to launch your first WhatsApp marketing campaign.

First, create a WhatsApp Template—a reusable message format approved by WhatsApp.
→ Learn how to create WhatsApp Templates

Next, use your newly created template to build your campaign. Easily target specific customer segments, schedule your messages, and more.
→ Learn how to create your first WhatsApp Campaign

 

Please Note: To start using Optimove SMS WhatsApp, it needs to be included in your Optimove package. If you don’t see this channel in your Optimove account, please contact your Customer Success Manager (CSM) or Account Manager for assistance.

 

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