Skip to main content

Optimove SMS WhatsApp Channel Metrics & Analysis

Blair Matheson
  • Updated
Not yet supported: WhatsApp Usernames. Optimove's WhatsApp channel currently identifies and messages end users by Mobile Number only. Meta's Username identifier is not yet supported — all setup, targeting, and messaging instructions below assume phone number identification.

When using Optimove SMS WhatsApp as a channel, WhatsApp metrics will be available at the bottom of the Campaign Analysis page.

The available metrics are the number of WhatsApp Conversations defined as seen below. Note that all campaign metrics are calculated based on the first template within your Business- or Customer-Initiated Conversation and do not reflect aggregated results across all templates within the Conversation.

  1. Sent: The number of unique customers in the selected Target Group. This represents the number of WhatsApp conversations you’ve sent.
  2. Delivered: The total number of unique customers to which a WhatsApp conversation was successfully delivered.
  3. Delivery Rate: Delivered/Sent as a percentage.
  4. Clicked: The total number of unique customers who either clicked a link, quick reply button, or interactive URL button in your WhatsApp conversation.
  5. Click Rate: Clicked/Delivered as a percentage.
  6. Opened: The total number of unique customers who saw your WhatsApp conversation.
  7. Open Rate: Opened/Delivered as a percentage.
  8. Unsubscribed: The unique number of customers who unsubscribed from your campaign.
  9. Unsubscribe Rate: Unsubscribed/Delivered as a percentage.

Explore Metrics in Mission Control

  1. Go to Mission Control and click on the filter icon:

    Screenshot 2026-08-04 at 15.30.40.png

  2. Under the Execution section, click on Channel. Then click Apply:

    Screenshot 2026-08-04 at 15.31.30.png

  3. In the dashboard, select the WhatsApp channel to filter your campaign view:

    Screenshot 2026-08-04 at 15.32.34.png

  4. On the right-hand pane of the dashboard, select WhatsApp under Metrics > Channel Metrics to view the exportable columns in your Mission Control view:

    Screenshot 2026-08-04 at 15.35.32.png

  5. Alternatively, on the individual campaign level, click on the three dots next to the campaigns you want to analyze and click on Channel Metrics:

    Channel M.png

Metrics Example

Opening Channel Metrics will display a modal where you can review all your related WhatsApp metrics, including Sent, Delivered, Delivery Rate, Opened, Open Rate, Clicked, Click Rate, Unsubscribed, and Unsubscribe Rate.

Available Metrics.png

Related articles