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Browse Abandonment

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Browse Abandonment campaigns help re-engage customers who view products but leave before making a purchase. By sending a timely follow-up email that includes a reveal coupon and personalized recommendations, you can entice shoppers to return, complete their purchase, and boost conversion rates.

What You’ll Learn

In this guide, you’ll learn how to:

  • Set up real-time browse abandonment events to detect when customers leave without purchasing.

  • Create and manage real-time triggers to deliver follow-up emails automatically.

  • Build a browse abandonment email template featuring a reveal coupon.

  • Use the Reveal Coupon component to display exclusive offers and drive re-engagement.

Before You Begin

Prerequisites:

  • Access to Email by Optimove

  • Access to Dynamic Widgets from Optimove

Setup Process

Step 1: Configure Your Browse Abandonment Events

For events to be utilized by Optimove’s Track and Trigger, all events and event parameters must first be configured within Optimove.

Refer to this guide for setup instructions:
Configuring Events in Optimove

Step 2: Create and Manage Real-Time Triggers

Once your browse abandonment event is created, use the following articles to set up and manage your real-time triggers:

Step 3: Build the Browse Abandonment Email Template

  1. In your Optimove instance, navigate to Email and create a new Triggered Email template.

  2. Build your email template as you normally would by adding text and graphics in the email template builder.

  3. Leave spaces for where you would like to include your reveal coupon and any product recommendations.

  4. When ready to add your activity data, open the Personalization menu and select the parameters to display.

    • Note: The available parameters are determined by the “available fields” in your Event Generator.

Step 4: Configure the Reveal Coupon Component

  1. Go to Create Component → select Reveal Coupon.

  2. Name the component with a unique identifier (e.g., Exclusive Offer Reveal).

  3. Set Responsiveness:

    • Fluid – stretches to container width.

    • Fixed – keeps the specified width on all devices.

  4. Add the Top Image and Bottom Image (upload via File Manager or paste a URL).

    • Both images must have the same dimensions.

  5. (Optional) Add a Click-through Link to direct users to a landing page or offer page.

  6. Add an Alternative Fallback Image in case the reveal animation fails to load.

  7. Click Update Preview to refresh and review the design.

  8. Click Generate Code to obtain the embed snippet.

  9. Under Email Test, enter your email address to send yourself a test and confirm functionality.

Testing and Previewing

Before launching, use the built-in tools in Optimail to preview your Browse Abandonment email as different customers. Use the instant preview option to verify layout, personalization, and reveal coupon functionality, or send yourself a test email to experience the final version.

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