Event Data Explorer gives you visibility into the events your event generators are producing in Optimove. Use it to validate your event generators during setup and testing, or to explore event data and volumes at any point.

To access Event Data Explorer, navigate to Smart Campaigns → Event Generators, select your event generator, and click the data explorer icon in the bottom toolbar:

The Interface

At the top of the explorer you'll find the following controls:

• Date range picker: Select a custom start and end date to define the time window you want to explore (up to 3 days).
• Last Hour / Last 24 Hours: Quick-select buttons to jump to the most common time ranges.
• Load Data: Click to fetch event data for the selected time range. 
• Customer Filter: Enter a customer key to narrow results to a single customer. This is the unique identifier for a customer in your Optimove system.

The summary bar displays three key metrics for your selected period:

• Events: The total number of events generated.
• Customers: The number of unique customers included in those events.
• Latest Event: The timestamp of the most recent event fired by this event generator. Use this to quickly check whether your generator is still active.

What You Can Do

See when events were generated

• View event activity across a selected time window (up to 3 days).
• The Time Series chart shows you when during the day events fired, helping you understand timing and peak volumes.

Understand your event volumes

• See how many events were generated and how many unique customers were included.
• Compare these numbers against your triggered campaign execution volume. They should be close.
• If campaign executions are significantly lower than event volumes, something downstream (such as a Target Group filter) may be reducing the audience.

Inspect individual event data

• The Event Details tab shows a table of individual user event records for the selected period.
• Check what data and content were captured for each event. This is useful when testing a new event generator before it goes live or verifying that the correct data is being sent.

Filter by a specific customer

• Use the Customer Filter to narrow results to a single customer by entering their customer key, the unique identifier assigned to each customer in your Optimove system.
• View all events generated for that customer and inspect the exact data each event carried.

Tabs Explained

• Time Series: Shows event and customer volumes over time. Use this tab to spot patterns, understand peak hours, and compare event volumes against campaign execution numbers.
• Event Details: Shows a table of individual event records for the selected period. Use this tab to inspect the actual data fields and values carried by each event, or to look up a specific customer's events.

FAQ