Video Transcript
Welcome to our introduction to Email, Optimove’s native ESP. Email supports all aspects of preparing, delivering, and measuring hyper-personalized email marketing campaigns seamlessly, right from within Optimove.
On the Manage Template page, you get access to both HTML and Visual email editors.
The Visual Template Editor allows you to easily set up an email template from scratch. Using a drag-and-drop editor and many ready-made components, you can launch an email campaign in minutes.
Optimove’s Personalization Tags enable high personalization of your email template, leveraging the fields available in your Optimove customer database. You can take that to the next level using Conditional text customization using “if/then/else” clauses.
Email customers get a lot more than just campaign result reporting.
Actionable insights and tips on how to improve your email marketing campaigns will be sent to you by AI Insights Agent (formerly Optibot), our AI assistant.
For more on Email, read through the “Getting Started with Email” category.