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Location Targeting Overview

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Please note: 

To unlock this capability, you will need to have added Location Targeting to your Optimove package. If you can’t see this feature in your Optimove instance, contact your CSM to find out more. 

 

 

What is Location Targeting?

Location Targeting is a way for marketers to target their customers based on their physical location. It is very effective for mobile marketers, with many use cases for real-time marketing campaigns.

 

Options for Location Targeting

At Optimove, you can use Location Targeting to improve your Target Group segmentation and to trigger real-time messages to increase footfall in your physical locations.

Geofences

A Geofence is an invisible, virtual ‘fence’ that triggers a response each time a geolocation-compatible device enters or exits a geofence.

You can define Geofences to target installs within a specific area or within a certain radius of a fixed point on a map (e.g. within 1000m of a retail outlet running a promotion).
 
 

Beacons

Beacons are another form of location targeting, which enables you to target consumers based on their physical location.

This is made possible using a small physical device, called a Beacon, which is installed in a physical location (e.g. a retail store entryway). These devices can receive location information from your customers’ own smartphones when they are nearby using GPS or Bluetooth.
 
 

Important Note Regarding Location Targeting

It's important to note that the Optimove SDK does not perform any location tracking. Each app is responsible for obtaining location permission and performing location tracking. We are dependent on the data that your app sends us to track and trigger location-based messages.

It's up to you and your team to determine the granularity and frequency of the location data you collect, and configure this within your app.

For more information on configuring location services for your app, please visit the relevant developer documentation:

 

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