The integrated solution of Klaviyo and Optimove helps increase customer engagement and spending by using predictive customer modeling to personalize retention campaigns.

Optimove has two unique integrations with Klaviyo:

“Audience Sync”- The marketer can create smart Target Groups in Optimove based on customers’ attributes and push them into the Klaviyo platform.
“Campaign Execution”- The marketer can create and execute Klaviyo campaigns directly from the Optimove UI.

Once configured, Optimove connects to the Klaviyo system to instruct Klaviyo to execute email campaigns, i.e., to send out particular email templates to specified customer lists.

Each customer's email address, as it appears in Klaviyo, must be included in the Batch Data Update that Optimove receives. If this field is not already included in the Batch Data Update, contact your Optimove CSM to make the necessary arrangements.

Please fill out this form and submit it to the Solutions Engineering team. Please select the relevant integration - “Audience Sync” or “Campaign Execution”.

For further details, please reach out to your Optimove CSM.

How it Works

With campaign execution, Optimove syncs the Klaviyo templates into the Optimove UI every 10 minutes, and then the marketer schedules a campaign from the Campaign Builder.

Campaign Execution: Step-by-Step

Design the template you would like to use in your campaign using Klaviyo. To add personalization tags to your Klaviyo email template, learn more here.

Name the template with the wanted Subject Line.

Please Note:

The subject line can’t be edited in the Opimove UI. Thus, Optimove will use the Template’s name as the subject line.

Optimove syncs the templates into the Optimove UI every 10 minutes. The templates can be found in the Campaign Builder under the Klaviyo execution channel.

Select your desired Target Group in the Campaign Builder, fill out all the relevant fields in the Scheduling section, and select your desired template from the list of available templates.

Audience Sync

Optimove pushes the Target Group into Klaviyo’s “Lists & Segments” section upon campaign execution.

Using recurring campaigns in Optimove, Optimove will update existing lists that were previously synced to Klaviyo.

Audience Sync campaign: Step-by-Step

In Optimove, go to the “Campaign Builder”, select the relevant Target Group, choose the “Klaviyo Audience” channel and execute the campaign.

When the campaign status changes to “Running”, you can see in your Klaviyo instance the newly added segment.

Create a new campaign in Klaviyo and select the newly synced Target Group.

Klaviyo Limitations

Optimove uses Klaviyo’s APIs for executing scheduled campaigns and to create, update, upload, and remove customers from Klaviyo’s UI.

As such, Klaviyo's limitations apply:

Optimove can upload 100 customers per API call.
Optimove can make 100 API calls per minute.

Klaviyo Campaign Metrics in Optimove

Optimove connects to the Klaviyo API every hour for one week following the sending of each Klaviyo campaign to retrieve the campaign's delivery metrics. These metrics are displayed on Optimove's Campaign Analysis page for each executed campaign.

This table presents the equivalent metric names between Klaviyo and Optimove:

Klaviyo	Optimove
Sent	Sent
Received Email	Delivered
Opened Email	Unique Opens
Clicked Email	Unique Clicks
Unsubscribed	Unique Unsubscribers

Creating an API Key

Click your account name in the top-right corner of the Klaviyo portal UI and select Account.

Click Settings and select API Keys.

In the Private API Keys section of the API Keys page, click Create API Key.

Change the label name of the new API key to “Optimove.”

Checking Your Plan’s Monthly Send Limit

You will not be able to send more emails via Klaviyo than the limit permitted by your account. Follow these steps to see what your monthly plan limit is:

Click your account name in the top-right corner of the Klaviyo portal UI and select Account.

Click Overview – the limit is shown in the second column.